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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Kognitionspsychologie"
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Consumer behaviour
Cognition
24
Kognition
24
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16
Advertising effects
15
Werbewirkung
15
Advertising
7
Werbung
7
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5
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Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Aggarwal, Praveen
1
Aurand, Timothy W.
1
Baack, Daniel W.
1
Bose, Mousumi
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1
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1
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1
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1
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1
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1
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1
Kacha, Mathieu
1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
The journal of consumer marketing
Journal of business research : JBR
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of retailing and consumer services
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Psychology & marketing
25
Journal of marketing research : JMR
21
Marketing letters : a journal of research in marketing
17
Journal of behavioral decision making
15
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of economic psychology : research in economic psychology and behavioral economics
11
Journal of marketing communications
11
Tourism management : research, policies, practice
11
Journal of retailing
10
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
Journal of international consumer marketing
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
European journal of marketing
7
Journal of consumer marketing
7
Journal of internet commerce
7
Journal of travel and tourism marketing
7
The journal of product & brand management
7
Handbook of consumer psychology
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of retail & distribution management
6
Journal of business ethics : JOBE
6
Journal of economic behavior & organization : JEBO
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
SpringerLink / Bücher
6
The service industries journal
6
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ECONIS (ZBW)
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1
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
5
Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Kergoat, Marine
;
Meyer, Thierry
;
Merot, Alain
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
Saved in:
6
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
7
Ethical decision making in counterfeit purchase situations : the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Martinez, Luis F.
;
Jaeger, Dorothea S.
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011523194
Saved in:
8
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
9
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
10
Effects of intuitive judgments on consumer assortment evaluations
Piris, Yolande
;
Guibert, Nathalie
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 137-144
Persistent link: https://www.econbiz.de/10011376687
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