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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Celebrity-Werbung"
~subject:"Sprache"
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Celebrity-Werbung
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Print advertising
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Kwak, Hyokjin
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
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Bochumer Studien zur Publizistik- und Kommunikationswissenschaft
1
Brand management in emerging markets : theories and practice
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Internationale Hochschulschriften : die Reihe für Habilitationen und sehr gute und ausgezeichnete Dissertationen
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Journal of business & economics research
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Meddelanden från Svenska Handelshögskolan
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Review of business and economics
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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Sprache, Kultur und Zielgruppen : Bedingungsgrößen für die Kommunikationsgestaltung in der Wirtschaft
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The European accounting review
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
2
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
3
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
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