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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Sprache"
~subject:"United States"
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Print advertising
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print advertising
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Belch, George E.
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Belch, Michael A.
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Bu, Kyunghee
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International journal of advertising : the quarterly review of marketing communications
Working paper / National Bureau of Economic Research, Inc.
20
The journal of media economics
18
NBER working paper series
14
JMM : the international journal on media management
10
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of advertising research
7
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
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The American economic review
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Information economics and policy : IEP
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Journal of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Economic analysis of the digital economy
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Google & Co. : digital Natives analysieren aktuelle Phänomene der Medienindustrie
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Journal of international consumer marketing
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Journal of marketing research : JMR
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Journal of political economy
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Labor studies journal : official journal of United Association für Labor Education
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NBER Working Paper
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New media and public relations
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Ross School of Business working paper series
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The American journal of economics and sociology
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The journal of law & economics
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The journal of services marketing
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AEI symposia / America Enterprise Institute for Public Policy Research
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Advances in applied microeconomics : a research annual
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Advances in business marketing : a research annual
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Advertising and violence : concepts and perspectives
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American economic journal
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American economic journal : a journal of the American Economic Association
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Atlantic economic journal : AEJ
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ECONIS (ZBW)
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1
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
2
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
3
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
4
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
5
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
6
Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10003792529
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