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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Internet-Marketing"
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Virales Marketing
Internet marketing
65
Online-Marketing
65
Advertising effects
38
Werbewirkung
38
Advertising
30
Werbung
30
Consumer behaviour
27
Konsumentenverhalten
27
Social Web
18
Social web
18
Viral marketing
12
Children
8
Kinder
8
Brand management
7
Computerspiel
7
Markenführung
7
Target group
7
Video game
7
Zielgruppe
7
advertising
7
Brand image
6
Internet
6
Markenimage
6
Online retailing
6
Online-Handel
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Psychology of advertising
6
Werbepsychologie
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Brand
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Markenartikel
5
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Datenschutz
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Interactive media
4
Interaktive Medien
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12
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Malthouse, Edward C.
2
Maslowska, Ewa
2
Bernritter, Stefan F.
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Kelvyn Ka Fuk
1
Dens, Nathalie
1
Hudders, Liselot
1
Kamphuis, Anne-Lise
1
Kim, Su Jung
1
Ko, Eunju
1
Kolomiiets, Alona
1
Mazerant, Komala
1
Noort, Guda van
1
Okazaki, Shintaro
1
Page, Graham
1
Paliwal, Aishwarya
1
Pelsmacker, Patrick de
1
Prendergast, Gerard
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Shin, Jiye
1
Smink, Nadia
1
Southgate, Duncan
1
Strutton, David
1
Taylor, Charles Raymond
1
Taylor, David G.
1
Thompson, Kenneth N.
1
Veen, Gerrita van der
1
Veirman, Marijke de
1
Westoby, Nikki
1
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
75
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Tourism management : research, policies, practice
27
Electronic commerce research
24
Journal of management information systems : JMIS
24
International journal of electronic marketing and retailing : IJEMR
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
International journal of advertising : the review of marketing communications
18
Journal of marketing
18
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
11
International journal of consumer studies
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
12
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1
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
2
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
3
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
4
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
5
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
6
Editorial: the new era of electronic word of mouth (eWOM) : "be more chill" overrules the critics
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012492602
Saved in:
7
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
8
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
9
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
10
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
Saved in:
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