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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"Journal of agricultural & food industrial organization"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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Visual perception
7
Visuelle Wahrnehmung
7
Consumer behaviour
6
Konsumentenverhalten
6
eye tracking
6
Experiment
3
Perception
3
Wahrnehmung
3
attention
3
Decision
2
Entscheidung
2
Internet marketing
2
Online-Marketing
2
Product design
2
Produktgestaltung
2
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2
Social web
2
Advertising effects
1
Aesthetics
1
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Experimental economics
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Experimentelle Ökonomik
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ISA model
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Influencer marketing
1
Instagram
1
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Boerman, Sophie C.
1
Cummins, R. Glenn
1
Dahl, Darren W.
1
Deitz, George D.
1
Fox, Alexa K.
1
Gong, Zijian
1
Grebitus, Carola
1
Guo, Gang
1
Guo, Minmin
1
Hoeffler, Steve
1
Krajbich, Ian
1
Li, Xuan
1
Müller, Céline M.
1
Nakhata, Chinintorn
1
Reichert, Tom
1
Roosen, Jutta
1
Seitz, Carolin Claudia
1
Smith, Stephanie M.
1
Xu, Na
1
Zhao, Min
1
Zhou, Liting
1
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International journal of advertising : the review of marketing communications
International journal of product development : IJPD
Journal of agricultural & food industrial organization
The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of business research : JBR
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of behavioral decision making
12
Journal of retailing and consumer services
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Psychology & marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
HEC Paris research paper series
3
Journal of advertising research
3
SpringerLink / Bücher
3
Behavioral research in accounting
2
Europäische Hochschulschriften / 5
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Foundations and trends in marketing : FTMKT
2
Implementation strategies for improving diversity in organizations
2
Innovatives Markenmanagement
2
International journal of management practice : IJMP
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of nonprofit & public sector marketing
2
Journal of vacation marketing
2
Mannheimer Beiträge zur Betriebswirtschaftslehre
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Moderne Methoden der Marktforschung : Kunden besser verstehen
2
Notes and reports in computer science and applied mathematics
2
Reihe: Kundenorientierte Unternehmensführung
2
Research
2
Schriftenreihe Handel und Marketing
2
Schriftenreihe der Bundesanstalt für Arbeitsschutz / Forschung
2
Springer eBook Collection
2
Springer-Gabler Research
2
Tourism on the verge
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
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ECONIS (ZBW)
8
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Visual perception-based human-computer interaction information classification method for intelligent products
Zhou, Liting
;
Li, Xuan
;
Guo, Minmin
- In:
International journal of product development : IJPD
27
(
2023
)
1/2
,
pp. 28-40
Persistent link: https://www.econbiz.de/10014231213
Saved in:
3
The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn
;
Gong, Zijian
;
Reichert, Tom
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
Saved in:
4
Method for evaluating vehicular design concepts transference
Xu, Na
;
Guo, Gang
- In:
International journal of product development : IJPD
24
(
2020
)
4
,
pp. 257-282
Persistent link: https://www.econbiz.de/10012516123
Saved in:
5
Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.
;
Nakhata, Chinintorn
;
Deitz, George D.
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
Saved in:
6
Modeling eye movements and response times in consumer choice
Krajbich, Ian
;
Smith, Stephanie M.
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10011416183
Saved in:
7
Visual attention and choice : a behavioral economics perspective on food decisions
Grebitus, Carola
;
Roosen, Jutta
;
Seitz, Carolin Claudia
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011416195
Saved in:
8
Imagination difficulty and new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 76-90
Persistent link: https://www.econbiz.de/10010219670
Saved in:
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