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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Search: subject:"advertising"
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Advertising effects
419
Werbewirkung
419
Advertising
361
Werbung
361
Consumer behaviour
227
Konsumentenverhalten
227
Internet marketing
133
Online-Marketing
133
USA
85
United States
85
Social Web
78
Social web
78
Psychology of advertising
65
Werbepsychologie
65
Brand management
61
Markenführung
61
Brand image
54
Markenimage
54
Target group
40
Zielgruppe
40
Fernsehwerbung
33
Television advertising
33
Product Placement
30
Product placement
30
Viral marketing
30
Virales Marketing
30
Creativity
28
Experiment
28
Kreativität
28
Brand
26
Children
26
Emotion
26
Kinder
26
Markenartikel
26
Computerspiel
25
Video game
25
Green marketing
22
Marketing management
22
Marketingmanagement
22
advertising
22
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599
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Aufsatz in Zeitschrift
Textbook
Article in journal
616
Aufsatzsammlung
9
Collection of articles of several authors
9
Sammelwerk
9
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English
616
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Eisend, Martin
17
Taylor, Charles Raymond
15
Yoon, Sukki
12
Chang, Chingching
11
Hudders, Liselot
10
Choi, Yung Kyun
9
Matthes, Jörg
9
Yoon, Hye Jin
9
Dahlén, Micael
8
Naderer, Brigitte
8
Pelsmacker, Patrick de
8
Rosengren, Sara
8
Burton, Scot
7
Muehling, Darrel D.
7
Nelson, Michelle R.
7
Stafford, Marla Royne
7
Bergkvist, Lars
6
Evans, Nathaniel J.
6
Huh, Jisu
6
Kees, Jeremy
6
Kim, Jooyoung
6
Phillips, Barbara J.
6
Baek, Tae Hyun
5
Boerman, Sophie C.
5
Carlson, Les
5
Cho, Chang-Hoan
5
De Jans, Steffi
5
Hayes, Jameson L.
5
Kim, Kacy K.
5
Koslow, Scott
5
Laczniak, Russell N.
5
Li, Hairong
5
Lou, Chen
5
Poels, Karolien
5
Segijn, Claire M.
5
Smit, Edith G.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Cauberghe, Veroline
4
Cheong, Yunjae
4
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International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
655
Journal of advertising research
513
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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ECONIS (ZBW)
616
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1
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Twenty years of research on gamified
advertising
: a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Urgent topics for
advertising
research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
4
Sustainability
advertising
: literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
5
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
6
Promoting eco-friendly
advertising
on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
7
Advertising
and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
8
Influencer
advertising
on Instagram : product-influencer fit and number of followers affect
advertising
outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
9
From green
advertising
to greenwashing : content analysis of global corporations' green
advertising
on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
10
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
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