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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Evans, Nathaniel J."
~person:"Lee, Heejun"
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Advertising
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Advertising effects
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Internet marketing
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Online-Marketing
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Consumer behaviour
4
Konsumentenverhalten
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covert advertising
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persuasion knowledge
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advertising recognition
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digital out-of-home
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effectiveness of digital signage advertising
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information processing
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Evans, Nathaniel J.
Lee, Heejun
Cho, Chang-Hoan
5
Hudders, Liselot
5
Choi, Yung Kyun
4
Youn, Seounmi
4
De Jans, Steffi
3
Naderer, Brigitte
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Poels, Karolien
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Ponnet, Koen
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Walrave, Michel
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Wojdynski, Bartosz W.
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Schouten, Alexander P.
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Segijn, Claire M.
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Shin, Wonsun
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Song, Hayeon
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Vanwesenbeeck, Ini
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International journal of advertising : the review of marketing communications
Journal of consumer behaviour : an international research review
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
2
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
3
Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
Saved in:
4
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
5
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
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