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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Transnational studies in jazz"
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Search: subject_exact:"Akustische Markenführung"
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Advertising music
10
Werbemusik
10
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3
Brand management
3
Consumer behaviour
3
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3
Markenführung
3
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Kopp, Steven W.
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Natesan, Chinna
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Anglada-Tort, Manuel
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International journal of advertising : the review of marketing communications
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of retailing and consumer services
Transnational studies in jazz
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
SpringerLink / Bücher
7
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of consumer marketing
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Designing and communicating experience
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Research
2
Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Asia Pacific journal of marketing and logistics
1
Audio-Branding
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of international consumer marketing
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Journal of international marketing and marketing research
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ECONIS (ZBW)
10
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1
-
10
of
10
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Date (newest first)
Date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Jazz sells : music, marketing, and meaning
Laver, Mark
-
2015
Persistent link: https://www.econbiz.de/10010493100
Saved in:
3
Jazz sells : music, marketing, and meaning
Laver, Mark.
-
2015
Persistent link: https://www.econbiz.de/10013183317
Saved in:
4
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
Saved in:
5
The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël
;
Goudey, Alain
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 637-643
Persistent link: https://www.econbiz.de/10009655496
Saved in:
6
Let the music play or not : the influence of background music on consumer behavior
Andersson, Pernille K.
;
Kristensson, Per
;
Wästlund, Erik
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 553-560
Persistent link: https://www.econbiz.de/10009655509
Saved in:
7
Music congruency in a service setting : the mediating role of emotional and cognitive responses
Demoulin, Nathalie T. M.
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10008839790
Saved in:
8
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
9
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 430-437
Persistent link: https://www.econbiz.de/10009300068
Saved in:
10
Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
Saved in:
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