Jazz sells : music, marketing, and meaning
Mark Laver
| Year of publication: |
2015
|
|---|---|
| Authors: | Laver, Mark. |
| Publisher: |
New York, NY : Routledge, |
| Subject: | Musik | Music | Musikwirtschaft | Music industry | Marketingmanagement | Marketing management | Werbemusik | Advertising music |
| Description of contents: |
ch. 1. Introduction -- ch. 2. Pimps, rebels, and Volkswagens -- ch. 3. Autoeroticism : sex, cars, and jazz -- ch. 4. The new sound of cola -- ch. 5. "The bank of music" -- ch. 6. Conclusion.
|
Online Resource
| Extent: | 1 online resource (xv, 246 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-77954-6 ; 978-1-317-69977-4 ; 978-1-317-69978-1 ; 978-1-138-01875-4 ; 978-1-138-01876-1 |
| Other identifiers: | 10.4324/9781315779546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013183317