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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
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Search: subject:"Markenpolitik"
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Brand management
Markenführung
126
Consumer behaviour
98
Konsumentenverhalten
98
Brand image
57
Markenimage
57
Mode
49
Fashion
48
Brand
47
Markenartikel
46
Advertising effects
41
Luxury goods
41
Luxusgüter
41
Werbewirkung
41
Internet marketing
33
Online-Marketing
33
Social Web
31
Social web
31
Advertising
28
Werbung
27
Beziehungsmarketing
17
Relationship marketing
17
Bekleidungsindustrie
13
Clothing industry
13
Marketing management
10
Marketingmanagement
10
Textile distribution
10
Textilhandel
10
Brand loyalty
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Personality psychology
8
Persönlichkeitspsychologie
8
Instagram
7
Product Placement
7
Product placement
7
Bekleidung
6
Clothing
6
Gesellschaft
6
Markentreue
6
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Undetermined
100
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4
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Article
122
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4
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Article in journal
126
Aufsatz in Zeitschrift
126
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3
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3
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1
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English
126
Author
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Phau, Ian
5
Ko, Eunju
4
Hudders, Liselot
3
Matthes, Jörg
3
Naderer, Brigitte
3
Dens, Nathalie
2
Hayes, Jameson L.
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Yuri
2
Lou, Chen
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Veirman, Marijke de
2
Warnaby, Gary
2
Xie, Quan
2
Ahn, Jungyong
1
Ahn, SooKyoung
1
Alexander, Bethan
1
Alharbi, Khalid
1
An, Donghwy
1
Andreu Domingo, David
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Arroyo-Cañada, Francisco-Javier
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang Nguyen Viet
1
Bang, Hye Jin
1
Barnes, Liz
1
Behrens, Stefan
1
Berlanga Silvente, Vanesa
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Bradshaw, Amanda S.
1
Breberina, Jovica
1
Breves, Priska
1
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
126
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41
A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
Saved in:
42
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
43
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
44
CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
45
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
46
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
47
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
48
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
49
The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven
;
Hayes, Jameson L.
;
Britt, Brian C.
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 199-224
Persistent link: https://www.econbiz.de/10012498538
Saved in:
50
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
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