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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~subject:"Electronic Commerce"
~subject:"Marketingmanagement"
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Electronic Commerce
Marketingmanagement
Social Web
152
Social web
152
Internet marketing
83
Online-Marketing
83
Consumer behaviour
74
Konsumentenverhalten
74
Advertising
41
Werbung
41
Viral marketing
40
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40
Brand management
38
Markenführung
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social media
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Polonsky, Michael J.
2
Abosag, Ibrahim
1
Boerman, Sophie C.
1
Bogt, Tom ter
1
Brady, Mairead
1
Buttle, Francis A.
1
Chen, Li
1
Choi, Jiho
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Denegri-Knott, Janice
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Kim, Jae Wook
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Laing, Angus
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Lawlor, Margaret-Anne
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1
Lipscomb, John
1
Mantrala, Murali K.
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Maplestone, Vanya Louise
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Mavondo, Felix
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Molesworth, Mike
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Sriramachandramurthy, Rajendran
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of business research : JBR
47
Journal of retailing and consumer services
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of management information systems : JMIS
26
Electronic commerce research
24
International journal of internet marketing and advertising : IJIMA
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Information systems research : ISR
23
SpringerLink / Bücher
23
Springer eBook Collection
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Technological forecasting & social change : an international journal
20
International journal of business information systems : IJBIS
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of internet commerce
18
Business horizons
16
Journal of open innovation : technology, market, and complexity
14
Journal of electronic commerce research : JECR
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
International journal of electronic commerce : IJEC
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
The journal of business & industrial marketing
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of electronic business
10
International journal of hospitality management
10
Internet policy review : journal on internet regulation
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Electronic commerce research and applications
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
Journal of marketing
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Premier reference source
9
Administrative Sciences : open access journal
8
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
International journal of technology marketing : IJTMkt
8
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ECONIS (ZBW)
18
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
3
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
4
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
5
Seller creative selling in social commerce
Chen, Li
;
Zhu, Fengxia
;
Mantrala, Murali K.
;
Wang, Na
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 272-291
Persistent link: https://www.econbiz.de/10012498548
Saved in:
6
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
7
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
8
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
9
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
10
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
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