//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkungsforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Advertising effects
283
Werbewirkung
283
Advertising
193
Werbung
193
Consumer behaviour
182
Konsumentenverhalten
182
Online-Marketing
99
Brand management
52
Markenführung
52
Social Web
40
Social web
40
Brand image
33
Markenimage
33
advertising
31
Jugendliche
25
Youth
25
Children
24
Kinder
24
Target group
24
Zielgruppe
24
Emotion
18
Brand
17
Celebrity endorsement
17
Celebrity-Werbung
17
Markenartikel
17
Gender
16
Geschlecht
16
Psychology of advertising
16
Werbepsychologie
16
persuasion knowledge
15
Perception
14
Wahrnehmung
14
Experiment
13
Fernsehwerbung
13
Product Placement
13
Product placement
13
Television advertising
13
Sponsoring
12
Sponsorship
12
more ...
less ...
Online availability
All
Undetermined
83
Free
3
Type of publication
All
Article
99
Type of publication (narrower categories)
All
Article in journal
99
Aufsatz in Zeitschrift
99
Case study
1
Fallstudie
1
Language
All
English
99
Author
All
Choi, Yung Kyun
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Shin, Wonsun
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Beckert, Johannes
2
Cho, Chang-Hoan
2
Danaher, Peter J.
2
De Jans, Steffi
2
Giraldi, Janaina de Moura Engracia
2
Heerde, Harald J. van
2
Janssen, Loes
2
Kang, Moon Young
2
Kim, Jooyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Lee, Heejun
2
Naderer, Brigitte
2
Oliveira, Jorge Henrique Caldeira de
2
Poels, Karolien
2
Schouten, Alexander P.
2
Tucker, Catherine
2
Abbasi, Amir Zaib
1
Ahn, Sun Joo
1
Amrehn, Jana
1
Applequist, Janelle
1
Araújo, Elton Gean
1
Bang, Hye Jin
1
Bart, Yakov
1
Bazi, Saleh
1
Berlo, Zeph M. C. van
1
Bigné Alcañiz, J. Enrique
1
Breves, Priska
1
Britt, Brian
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Buijzen, Moniek
1
Burgers, Christian
1
Cauberghe, Veroline
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
Young consumers : insight and ideas for responsible marketers
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
Journal of advertising research
54
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
49
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
more ...
less ...
Source
All
ECONIS (ZBW)
99
Showing
1
-
10
of
99
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
4
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
5
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
6
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
7
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
8
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
9
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
10
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->