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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Corporate Social Responsibility"
~type_genre:"Article in journal"
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Corporate Social Responsibility
Beziehungsmarketing
113
Relationship marketing
113
Consumer behaviour
66
Konsumentenverhalten
66
Brand management
33
Markenführung
33
Social Web
25
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Agarwal, Sharad
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Bergkvist, Lars
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Chalmeta, Ricardo
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Chan, Terri H.
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Ferrer-Estévez, Maria
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Kushwah, Mihir Kumar
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Leckie, Civilai
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Luu Trong Tuan
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International journal of advertising : the review of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
22
Journal of business ethics : JOBE
16
International journal of hospitality management
10
Journal of retailing and consumer services
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The journal of services marketing
8
Corporate social responsibility and environmental management
7
Cogent business & management
6
International journal of contemporary hospitality management
6
The international journal of bank marketing : IJBM
6
Journal of hospitality marketing & management
5
Journal of promotion management : innovations in planning and applied research
5
The journal of product & brand management
5
Economic research
4
European research studies
4
International journal of bank marketing
4
International journal of emerging markets
4
International review on public and non-profit marketing
4
Corporate reputation review : an international journal
3
International journal of economics and financial issues : IJEFI
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Pakistan journal of commerce and social sciences
3
The journal of brand management : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Asia Pacific journal of marketing and logistics
2
Asian journal of business ethics : AJBE
2
European business review
2
European journal of marketing : EJM
2
Finance research letters
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research : IJBIR
2
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail and distribution management
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1
Sustainable
customer
relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
3
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
4
How perceived corporate social responsibility affects consumer citizenship behavior? : investigating the mediating roles of perceived employee behavior and consumer company identif...
Utkarsh
;
Singh, Harmanjit
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1037-1053
Persistent link: https://www.econbiz.de/10014381233
Saved in:
5
Cause-related marketing persuasion research : an integrated framework and directions for further research
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012200192
Saved in:
6
How HR flexibility contributes to customer value co-creation behavior
Luu Trong Tuan
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 646-670
Persistent link: https://www.econbiz.de/10011534905
Saved in:
7
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
Saved in:
8
Does CSR orientation reflect stakeholder relationship marketing orientation? : an epirical examiniation of Indian banks
Singh, Ramendra
;
Agarwal, Sharad
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 405-420
Persistent link: https://www.econbiz.de/10009764897
Saved in:
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