//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Abulaiti, Gulimire"
~person:"Kim, Alex Jiyoung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
3
Virales Marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Bewertung
1
Children
1
Children's eWOM
1
Chinese (People)
1
Chinesen
1
Correction
1
Cultural identity
1
Customer satisfaction
1
Evaluation
1
Internet marketing
1
Japan
1
Japaner
1
Japanese (People)
1
Kinder
1
Kulturelle Identität
1
Kundenzufriedenheit
1
Online-Marketing
1
Social Web
1
Social web
1
TripAdvisor
1
children’s marketing
1
eWOM
1
electronic word-of-mouth
1
length
1
marketing communications
1
online reviews
1
social media
1
star ratings
1
valence
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Abulaiti, Gulimire
Kim, Alex Jiyoung
Cho, Chang-Hoan
3
Bigné Alcañiz, J. Enrique
2
Huh, Jisu
2
Kim, Hyejin
2
Kim, Juran
2
Lou, Chen
2
Park, Jin Seong
2
Saenger, Christina
2
Thomas, Veronica L.
2
Alhabash, Saleem
1
Ashworth, Laurence
1
Badenes-Rocha, Alberto
1
Bae, T. J.
1
Baghi, Ilaria
1
Bao, Tong
1
Barone, Michael J.
1
Bartels, Jos
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bosukonda, Narendra
1
Bowen, Melanie
1
Bright, Laura F.
1
Broersen, Chrissie
1
Cadario, Romain
1
Cao, Yang
1
Chang, Chingching
1
Chang, Tung-lung Steven
1
Chen, Jie
1
Choi, Jeonghye
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
D'Mello, Jason
1
Dahlén, Micael
1
De Brabandere, Marloes
1
Deng, Tao
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Yoon, Yeohong
;
Kim, Alex Jiyoung
;
Kim, Jeeyeon
;
Choi, …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 684-703
Persistent link: https://www.econbiz.de/10012200312
Saved in:
2
The characteristics and business impact of children's electronic word of mouth in marketing communications
Bao, Tong
;
Chang, Tung-lung Steven
;
Kim, Alex Jiyoung
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 731-759
Persistent link: https://www.econbiz.de/10012200315
Saved in:
3
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->