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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Search: subject_exact:"Werbewirkungsforschung"
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Advertising effects
290
Werbewirkung
290
Consumer behaviour
204
Konsumentenverhalten
204
Advertising
198
Werbung
197
Internet marketing
90
Online-Marketing
90
Brand management
84
Markenführung
84
Brand image
67
Markenimage
67
Brand
45
Markenartikel
45
Social Web
41
Social web
41
Target group
26
Zielgruppe
26
Celebrity endorsement
25
Celebrity-Werbung
25
Jugendliche
25
Youth
25
Children
24
Kinder
24
Emotion
20
advertising
20
Psychology of advertising
18
Werbepsychologie
18
Gender
17
Geschlecht
17
Product Placement
17
Product placement
17
persuasion knowledge
15
USA
14
Perception
13
Sponsoring
13
Sponsorship
13
United States
13
Wahrnehmung
13
Fernsehwerbung
12
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289
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English
290
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Yoon, Sukki
7
Chan, Kara
6
Matthes, Jörg
6
Naderer, Brigitte
6
Choi, Yung Kyun
5
Kim, Kacy K.
5
Ng, Yu Leung
5
Taylor, Charles Raymond
5
Pelsmacker, Patrick de
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Bergkvist, Lars
3
Buijzen, Moniek
3
Choi, Dongwon
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Kang, Moon Young
3
Ko, Eunju
3
Shin, Wonsun
3
Smit, Edith G.
3
Spielvogel, Ines
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Balasubramanian, Siva Kumar
2
Boerman, Sophie C.
2
Breves, Priska
2
Chang, Hua
2
Chen, Huan
2
Cho, Chang-Hoan
2
Craton, Lincoln G.
2
De Jans, Steffi
2
Diehl, Sandra
2
Giraldi, Janaina de Moura Engracia
2
Haley, Eric John
2
Hayes, Jameson L.
2
Heo, Jun
2
Herrmann, Jean-Luc
2
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Published in...
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International journal of advertising : the review of marketing communications
The journal of consumer marketing
The journal of product & brand management
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
290
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290
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1
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
4
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
5
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
8
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
9
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
10
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
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