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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Werbung"
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Search: subject_exact:"Werbewirkungsforschung"
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Werbung
Advertising effects
258
Werbewirkung
258
Advertising
181
Consumer behaviour
177
Konsumentenverhalten
177
Internet marketing
83
Online-Marketing
83
Brand management
76
Markenführung
76
Brand image
59
Markenimage
59
Social Web
41
Social web
41
Brand
40
Markenartikel
40
Celebrity endorsement
24
Celebrity-Werbung
24
Children
23
Jugendliche
23
Kinder
23
Youth
23
Target group
22
Zielgruppe
22
advertising
20
Emotion
18
Product Placement
17
Product placement
17
Gender
16
Geschlecht
16
Psychology of advertising
16
Werbepsychologie
16
persuasion knowledge
15
Sponsoring
12
Sponsorship
12
Corporate disclosure
11
Luxury goods
11
Luxusgüter
11
Public relations
11
Unternehmenspublizität
11
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156
Free
10
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179
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179
Aufsatz in Zeitschrift
179
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1
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English
180
Author
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Yoon, Sukki
6
Taylor, Charles Raymond
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Bergkvist, Lars
3
Chan, Kara
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Matthes, Jörg
3
Naderer, Brigitte
3
Ng, Yu Leung
3
Pelsmacker, Patrick de
3
Shin, Wonsun
3
Wojdynski, Bartosz W.
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Bang, Hye Jin
2
Beckert, Johannes
2
Buijzen, Moniek
2
Cho, Chang-Hoan
2
Choi, Dongwon
2
De Jans, Steffi
2
Diehl, Sandra
2
Haley, Eric John
2
Hayes, Jameson L.
2
Heo, Jun
2
Ivanov, Lachezar
2
Janssen, Loes
2
Kang, Moon Young
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Langner, Tobias
2
Lee, Heejun
2
Lee, Yoon-Joo
2
Lou, Chen
2
Lwin, May O.
2
Mueller, Sophia
2
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International journal of advertising : the review of marketing communications
The journal of product & brand management
Young consumers : insight and ideas for responsible marketers
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
108
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
SpringerLink / Bücher
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
180
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1
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
4
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
5
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
8
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
9
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
10
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
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