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~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~subject:"Werbepsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Werbepsychologie
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
Brand management
40
Markenführung
40
Social Web
34
Social web
34
Brand image
24
Markenimage
24
advertising
20
Brand
15
Markenartikel
15
Psychology of advertising
15
persuasion knowledge
15
Celebrity endorsement
12
Celebrity-Werbung
12
Emotion
12
Gender
11
Geschlecht
11
Luxury goods
11
Luxusgüter
11
Product Placement
11
Product placement
11
Corporate disclosure
10
Humor
10
Personality psychology
10
Persönlichkeitspsychologie
10
Public relations
10
Sponsoring
10
Sponsorship
10
Unternehmenspublizität
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social media
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Öffentlichkeitsarbeit
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Bang, Hye Jin
1
Beckert, Johannes
1
Buijzen, Moniek
1
Carter, Erin Percival
1
Chen, Ming-Yi
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Yung Kyun
1
Foti, Lianne
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Jeon, Yongwoog Andrew
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Jhang, Jihoon
1
Johnson, Benjamin K.
1
Jung, Han Young
1
Jung, Sunho
1
Kim, Jungkeun
1
Kim, Kacy K.
1
Kim, Yeonshin
1
Lee, Jacob C.
1
Lee, Jaehoon
1
Lee, Seung Yun
1
Lee, Yen-I.
1
McGraw, A. Peter
1
Milfeld, Tyler
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Mueller, Sophia
1
Naderer, Brigitte
1
Nanne, Annemarie J.
1
Noel, Hayden
1
Oh, Sangdo
1
Park, Jooyoung
1
Peterson, Matthew O.
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Pittman, Matthew
1
Riemer, Hila
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Ryoo, Yuhosua
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Samson, Lelia
1
Sharma, Bhakti
1
Sung, Yongjun
1
Teng, Lefa
1
Warren, Caleb
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International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
29
Psychology & marketing
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Journal of business research : JBR
11
Selling modernity : advertising in twentieth-century Germany
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
International journal of hospitality management
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of sports marketing & sponsorship
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of travel and tourism marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of consumer marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
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ECONIS (ZBW)
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1
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
4
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
5
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
6
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog Andrew
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
7
Remember the motivationally-relevant appeals? : the influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Samson, Lelia
;
Nanne, Annemarie J.
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 582-601
Persistent link: https://www.econbiz.de/10012586682
Saved in:
8
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
9
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
10
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
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