//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Consumer behaviour
186
Konsumentenverhalten
186
Advertising effects
126
Werbewirkung
126
Advertising
109
Werbung
109
Internet marketing
65
Online-Marketing
65
Brand management
54
Markenführung
54
Social Web
43
Social web
43
Brand image
35
Brand
21
Markenartikel
21
Emotion
17
Luxury goods
17
Luxusgüter
17
Viral marketing
16
Virales Marketing
16
persuasion knowledge
16
advertising
15
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
Psychology of advertising
13
Werbepsychologie
13
social media
12
Cognition
11
Kognition
11
Perception
11
Wahrnehmung
11
Public relations
10
Öffentlichkeitsarbeit
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Product Placement
9
Product placement
9
more ...
less ...
Online availability
All
Undetermined
31
Free
4
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Matthes, Jörg
3
Naderer, Brigitte
2
Sung, Yongjun
2
Ahn, Jungyong
1
Alharbi, Khalid
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Breberina, Jovica
1
Breves, Priska
1
Brison, Natasha T.
1
Britt, Brian C.
1
Bronkhorst, Ewald
1
Chen, Kuan-Ju
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
1
Duff, Brittany R. L.
1
Eguro, Yuka
1
Einwiller, Sabine
1
Enschot, Renske van
1
Feng, Wenting
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Hayes, Jameson L.
1
Holiday, Steven
1
Hong, Cheng
1
Hooijdonk, Charlotte van
1
Jhang, Jihoon
1
Jung, Han Young
1
Jung, Sunho
1
Kim, Ahyeon
1
Kim, Hye-yŏng
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
3
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
4
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
5
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
6
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
7
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
8
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
9
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
10
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->