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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Bibliometrics"
~subject:"Product Placement"
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Bibliometrics
Product Placement
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
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126
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68
Online-Marketing
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Matthes, Jörg
4
Naderer, Brigitte
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Spielvogel, Ines
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Balasubramanian, Siva Kumar
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1
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of business research : JBR
16
Journal of promotion management : JPM
16
Journal of advertising research
12
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
8
European journal of marketing : EJM
7
Journal of current issues and research in advertising : JCIRA
6
Psychology & marketing
5
The journal of product & brand management
4
Advertising in new formats and media : current research and implications for marketers
3
International journal of internet marketing and advertising : IJIMA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of brand management : an international journal
3
The marketing review
3
Applied economics letters
2
Breaking new ground in theory and practice
2
Business horizons
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
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Handbook of strategic e-business management
2
Health marketing quarterly
2
Innovatives Markenmanagement
2
International journal of arts management
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of advertising
2
Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
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Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
From green advertising to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci
;
Falguera, Fernanda …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 53-96
Persistent link: https://www.econbiz.de/10014450229
Saved in:
3
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
4
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
5
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
6
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
7
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
8
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
9
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
10
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
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