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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand management"
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Brand management
Advertising
192
Werbung
192
Advertising effects
184
Werbewirkung
184
Consumer behaviour
154
Konsumentenverhalten
154
Internet marketing
104
Online-Marketing
104
Social Web
67
Social web
67
Markenführung
50
Brand image
30
Markenimage
30
Viral marketing
22
Virales Marketing
22
advertising
22
Brand
17
Markenartikel
17
Psychology of advertising
17
Werbepsychologie
17
persuasion knowledge
17
social media
16
Luxury goods
15
Luxusgüter
15
Emotion
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Celebrity endorsement
12
Celebrity-Werbung
12
Corporate disclosure
12
Gender
12
Geschlecht
12
Personality psychology
12
Persönlichkeitspsychologie
12
Unternehmenspublizität
12
Bibliometrics
11
Bibliometrie
11
Marketing management
11
Marketingmanagement
11
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Ko, Eunju
4
Matthes, Jörg
3
Naderer, Brigitte
3
Dens, Nathalie
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Veirman, Marijke de
2
An, Donghwy
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Breves, Priska
1
Britt, Brian
1
Britt, Brian C.
1
Carter, Erin Percival
1
Chang, Chingching
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
De Jans, Steffi
1
Duff, Brittany R. L.
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Eguro, Yuka
1
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1
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1
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1
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Gistri, Giacomo
1
Golan, Guy
1
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
152
The journal of brand management : an international journal
86
The journal of product & brand management
83
Journal of retailing and consumer services
58
Journal of marketing communications
57
International journal of internet marketing and advertising : IJIMA
53
SpringerLink / Bücher
50
Journal of promotion management : JPM
47
Journal of advertising research
42
Journal of promotion management : innovations in planning and applied research
40
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Psychology & marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International marketing review
30
Journal of international marketing
29
Marketing intelligence & planning
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Asia Pacific journal of marketing and logistics
23
European journal of marketing : EJM
23
Journal of global marketing
21
Journal of international consumer marketing
21
Business horizons
20
Journal of marketing
19
Springer eBook Collection
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of marketing management : MM
18
Marketing : ZFP ; journal of research and management
18
Cogent business & management
17
Innovatives Markenmanagement
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of hospitality management
16
Journal of internet commerce
15
Journal of strategic marketing
15
Marketing letters : a journal of research in marketing
15
Research
15
Tourism management : research, policies, practice
15
International journal of sports marketing & sponsorship
14
European journal of marketing
13
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Effect of brand prominence on fashion
advertising
images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
3
Selfie campaigns as
advertising
tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
4
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
5
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
6
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
7
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
8
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
9
Social media
advertising
endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
10
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
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