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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Corporate disclosure"
~subject:"Product Placement"
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Corporate disclosure
Product Placement
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
Brand management
40
Markenführung
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Social Web
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Social web
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Brand image
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Markenimage
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advertising
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Markenartikel
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Psychology of advertising
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persuasion knowledge
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Celebrity endorsement
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Celebrity-Werbung
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Emotion
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Gender
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Geschlecht
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Luxury goods
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Luxusgüter
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Product placement
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Humor
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Personality psychology
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Persönlichkeitspsychologie
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Public relations
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Sponsoring
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social media
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19
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Matthes, Jörg
4
Naderer, Brigitte
4
Spielvogel, Ines
3
An, Soontae
1
Balasubramanian, Siva Kumar
1
Beckert, Johannes
1
Bintinger, Simone
1
Boerman, Sophie C.
1
Breves, Priska
1
De Cicco, Roberta
1
Dens, Nathalie
1
Dodoo, Naa Amponsah
1
Feng, Yang
1
Gistri, Giacomo
1
Ha, Sieun
1
Hudders, Liselot
1
Huh, Jisu
1
Iacobucci, Serena
1
Kim, Eunice
1
Kim, Eunjin
1
Kim, Kacy K.
1
Kim, Seunghyun
1
Koch, Thomas
1
Krouwer, Simone
1
Müller, Céline M.
1
Pagliaro, Stefano
1
Pantoja, Felipe
1
Paulussen, Steve
1
Pelsmacker, Patrick de
1
Pfeuffer, Alexander
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Poels, Karolien
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R. Avramova, Yana
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Rossi, Patricia
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Schramm, Holger
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Schulz-Knappe, Charlotte
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Shoenberger, Heather
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Tessitore, Tina
1
Veirman, Marijke de
1
Viererbl, Benno
1
Wen, Taylor Jing
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
23
Journal of promotion management : JPM
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of business research : JBR
13
Journal of promotion management : innovations in planning and applied research
10
Journal of advertising research
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
European journal of marketing : EJM
5
Journal of current issues and research in advertising
5
Psychology & marketing
5
The journal of product & brand management
4
Innovatives Markenmanagement
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The journal of brand management : an international journal
3
The marketing review
3
Young consumers : insight and ideas for responsible marketers
3
Advertising in new formats and media : current research and implications for marketers
2
Breaking new ground in theory and practice
2
Business horizons
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Health marketing quarterly
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of Indian business research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
Journal of media business studies
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienmanagement und E-Business
2
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ECONIS (ZBW)
19
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1
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
4
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
5
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
6
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
7
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
8
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
9
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
10
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
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