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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Experiment"
~subject:"Personality psychology"
~subject:"Werbewirkung"
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Experiment
Personality psychology
Werbewirkung
Psychology of advertising
17
Werbepsychologie
17
Advertising effects
15
Consumer behaviour
13
Konsumentenverhalten
13
Advertising
12
Werbung
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Brand management
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emotion
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influencer marketing
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International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
34
Psychology & marketing
31
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Journal of business research : JBR
12
Marketing : ZFP ; journal of research and management
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Selling modernity : advertising in twentieth-century Germany
7
Journal of promotion management : JPM
6
SpringerLink / Bücher
6
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of marketing theory and practice
5
Journal of retailing and consumer services
5
Berichte aus der Betriebswirtschaft
4
Discussion paper / Centre for Economic Policy Research
4
Faculty & research / Insead : working paper series
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
NBER working paper series
4
Breaking new ground in theory and practice
3
Discussion papers
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of economic behavior & organization : JEBO
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
McGraw-Hill series in psychology
3
NBER Working Paper
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Research
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Yale Economics Department working papers
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Administrative Sciences : open access journal
2
BREAD working paper
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CESifo working papers
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Cutting edge international research
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Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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1
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
4
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
5
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
6
Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua
;
Jeon, Yongwoog Andrew
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 760-782
Persistent link: https://www.econbiz.de/10012623885
Saved in:
7
Remember the motivationally-relevant appeals? : the influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Samson, Lelia
;
Nanne, Annemarie J.
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 582-601
Persistent link: https://www.econbiz.de/10012586682
Saved in:
8
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
9
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
10
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
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