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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Product Placement"
~subject:"persuasion knowledge"
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Product Placement
persuasion knowledge
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
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Brand management
40
Markenführung
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Social Web
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Social web
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Brand image
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Markenimage
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advertising
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Brand
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Markenartikel
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Psychology of advertising
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Werbepsychologie
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Celebrity-Werbung
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Emotion
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Gender
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Geschlecht
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Luxury goods
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Product placement
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Corporate disclosure
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Humor
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Personality psychology
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Public relations
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social media
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Naderer, Brigitte
6
Matthes, Jörg
5
Spielvogel, Ines
3
Beckert, Johannes
2
Breves, Priska
2
Evans, Nathaniel J.
2
Kim, Seunghyun
2
Schramm, Holger
2
Wojdynski, Bartosz W.
2
Youn, Seounmi
2
Amrehn, Jana
1
Balasubramanian, Siva Kumar
1
Bintinger, Simone
1
Boerman, Sophie C.
1
Borchers, Nils S.
1
Buvár, Ágnes
1
Dens, Nathalie
1
Dodoo, Naa Amponsah
1
Einwiller, Sabine
1
Gistri, Giacomo
1
Hagelstein, Jens
1
Heidenreich, Anna
1
Hoy, Mariea Grubbs
1
Kim, Eunice
1
Kim, Eunjin
1
Kim, Kacy K.
1
Liebers, Nicole
1
Mayrhofer, Mira
1
Muravskaia, Snezhana
1
Muravskii, Daniil
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Müller, Céline M.
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Orosz, Gábor
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Pantoja, Felipe
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Pelsmacker, Patrick de
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R. Avramova, Yana
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Rossi, Patricia
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Shoenberger, Heather
1
Smirnova, Maria
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Wen, Taylor Jing
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
18
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing communications
11
Journal of business research : JBR
10
Journal of promotion management : innovations in planning and applied research
10
Journal of advertising research
9
European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Psychology & marketing
4
The journal of product & brand management
4
International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising : JCIRA
3
Journal of media business studies
3
The journal of brand management : an international journal
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Breaking new ground in theory and practice
2
Business horizons
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
International journal of arts management
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienmanagement und E-Business
2
Research
2
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ECONIS (ZBW)
21
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Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
4
Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
Saved in:
5
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
6
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
7
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
8
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
9
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
10
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
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