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~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject:"Social web"
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Social Web
81
Social web
81
Internet marketing
59
Online-Marketing
59
Consumer behaviour
43
Konsumentenverhalten
43
Advertising
39
Werbung
39
Advertising effects
34
Werbewirkung
34
Viral marketing
23
Virales Marketing
23
social media
20
Brand management
18
Markenführung
18
Brand image
11
Markenimage
11
Instagram
9
Brand
6
Markenartikel
6
Public relations
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Öffentlichkeitsarbeit
6
Beziehungsmarketing
5
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
5
Glaubwürdigkeit
5
Influencer marketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
eWOM
5
influencer marketing
5
persuasion knowledge
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
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81
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81
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Hudders, Liselot
4
Cho, Chang-Hoan
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Choi, Yung Kyun
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Lou, Chen
3
Bigné Alcañiz, J. Enrique
2
De Jans, Steffi
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Janssen, Loes
2
Kim, Hyejin
2
Kim, Juran
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Kim, Taeyeon
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Ko, Eunju
2
Li, Minjie
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Park, Jin Seong
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Poels, Karolien
2
Schouten, Alexander P.
2
Song, Hayeon
2
Veirman, Marijke de
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Ahn, Sun Joo
1
Alhabash, Saleem
1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Apaolaza, Vanessa
1
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Boerman, Sophie C.
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Cao, Yang
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
Journal of promotion management : innovations in planning and applied research
70
HMD : Praxis der Wirtschaftsinformatik
69
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
Corporate communications : an international journal
53
Journal of knowledge management
53
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ECONIS (ZBW)
81
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81
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
3
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
4
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
5
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
6
Artificial intelligence ecosystems for marketing communications
Malthouse, Edward
;
Copulsky, Jonathan R.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10014233933
Saved in:
7
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
8
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
9
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
10
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
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