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~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"social media"
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Search: subject_exact:"Social media marketing"
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Beziehungsmarketing
social media
Internet marketing
64
Online-Marketing
64
Social Web
35
Social web
35
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
15
Markenführung
15
Relationship marketing
14
Brand image
10
Markenimage
10
Marketing management
8
Marketingmanagement
8
Advertising
7
Online retailing
7
Online-Handel
7
Social network
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Soziales Netzwerk
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Viral marketing
7
Virales Marketing
7
Werbung
7
social networking sites
6
Advertising effects
5
Confidence
5
Customer integration
5
E-commerce
5
Electronic Commerce
5
Facebook
5
Kundenintegration
5
Vertrauen
5
Werbewirkung
5
Data protection
4
Datenschutz
4
Bibliometrics
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Bibliometrie
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Brand loyalty
3
Innovation
3
Markentreue
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Dessart, Laurence
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Polonsky, Michael J.
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1
Bhandari, Ravneet Singh
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
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Calder, Bobby J.
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Dayal, Smita
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Ge, Jing
1
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Gretzel, Ulrike
1
Hackley, Christopher E.
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Harness, David
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Harrigan, Paul
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Ibbotson, Patrick
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Jaber, Rania Yaser
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International journal of business and globalisation : IJBG
Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
71
Journal of business research : JBR
65
Journal of retailing and consumer services
53
Journal of marketing communications
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of internet commerce
25
Industrial marketing management : the international journal for industrial and high-tech firms
23
The journal of product & brand management
23
International journal of business information systems : IJBIS
21
International journal of technology marketing : IJTMkt
21
Cogent business & management
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Information systems research : ISR
18
International journal of advertising : the review of marketing communications
18
Marketing intelligence & planning
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of strategic marketing
16
The journal of brand management : an international journal
16
Journal of hospitality marketing & management
15
Journal of management information systems : JMIS
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
12
Journal of travel and tourism marketing
11
Health marketing quarterly
10
International journal of hospitality management
10
Psychology & marketing
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of electronic commerce : IJEC
9
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ECONIS (ZBW)
27
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1
Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh
- In:
International journal of business and globalisation : IJBG
33
(
2023
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
Saved in:
2
A study on the individual's online shopping continuance intention on Amazon.in for consumer electronics
Dayal, Smita
;
Palsapure, Deelip
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012168699
Saved in:
3
Impact of social media conversations on consumer's online purchase intention
Katiyar, Neha
;
Tripathi, Abhinav P.
;
Chaturvedi, K. R.
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
1
,
pp. 92-112
Persistent link: https://www.econbiz.de/10013337628
Saved in:
4
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
5
Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul
;
Verma, Rajesh
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
Saved in:
6
Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
9
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
10
The influence of website design on customer online trust and perceived risk towards purchase intention : a case of O2O commerce in Indonesia
Permatasari, Anggraeni
;
Kartikowati, Mayci
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
1
,
pp. 74-86
Persistent link: https://www.econbiz.de/10011967025
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