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~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Brand"
~subject:"Deutschland"
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Brand
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Consumer behaviour
6
Konsumentenverhalten
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Luxury goods
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Luxusgüter
6
Brand management
3
Markenführung
3
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1
Helberger, Eva
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Henninger, Claudia E.
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Mattich, Kurt
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International journal of business and globalisation : IJBG
Journal of business research : JBR
42
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
15
The journal of product & brand management
15
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
SpringerLink / Bücher
6
Developing successful global strategies for marketing luxury brands
5
International marketing review
5
Luxury marketing : a challenge for theory and practice
5
Marketing : ZFP ; journal of research and management
5
International journal of consumer studies
4
International journal of hospitality management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
4
Schriftenreihe Studien zum Konsumentenverhalten
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of customer behaviour
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Hamburger Schriften zur Marketingforschung
2
ISM working paper
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The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
2
Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products
Musnaini, Musnaini
;
Sri Wahyuni Astuti
;
Sukoco, Badri Munir
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
4
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011890792
Saved in:
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