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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
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Kundendaten
4
Beziehungsmarketing
3
Customer data
3
Relationship marketing
3
Computer-assisted marketing
2
Direktmarketing
2
IT-gestütztes Marketing
2
Kundenmanagement
2
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Business information systems
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Client-Server-Architektur
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Client-server architecture
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Consumer behaviour
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Consumer goods marketing
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Coordination
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Customer analysis
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Customer satisfaction
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Data quality
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Deutschland
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Deutschsprachiger Raum
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Dienstleistungsmarketing
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Leußer, Wolfgang
1
Musiol, Gerald
1
Nour, Mohamed A.
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Rühl, Denise
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Smith, Alan D.
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International journal of business information systems : IJBIS
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
8
SpringerLink / Bücher
8
NBER working paper series
7
DICE Discussion Paper
6
DICE Discussion Papers
5
DICE discussion paper
5
Research
5
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
Electronic markets : the international journal on networked business
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Psychology & marketing
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
E-marketing ; Vol. 1
2
HMD : Praxis der Wirtschaftsinformatik
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Management science in hospitality and tourism : theory, practice, and applications
2
Medienmanagement und E-Business
2
NBER Working Paper
2
Pervasive advertising
2
Schriften zum innovativen Marketing
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ECONIS (ZBW)
5
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1
Koordination im Kampagnenmanagement
Rühl, Denise
-
2014
Persistent link: https://www.econbiz.de/10013427345
Saved in:
2
An integrative framework for customer relationship management : towards a systems view
Nour, Mohamed A.
- In:
International journal of business information systems : …
9
(
2012
)
1
,
pp. 26-50
Persistent link: https://www.econbiz.de/10009487404
Saved in:
3
Datenqualitätsmanagement im Customer Relationship Management
Leußer, Wolfgang
-
2011
-
1., Aufl.
Persistent link: https://www.econbiz.de/10009009756
Saved in:
4
Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D.
- In:
International journal of business information systems : …
8
(
2011
)
3
,
pp. 211-246
Persistent link: https://www.econbiz.de/10009312592
Saved in:
5
Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald
-
1999
Persistent link: https://www.econbiz.de/10001364392
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