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~isPartOf:"International journal of business innovation and research"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Market research"
~subject:"Theorie"
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International journal of business innovation and research
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
European journal of operational research : EJOR
18
Europäische Hochschulschriften / 5
18
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
14
Computers & operations research : and their applications to problems of world concern ; an international journal
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Reihe Quantitative Ökonomie : Ökon
11
Revue de statistique appliquée
11
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Conjoint measurement : methods and applications
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International journal of production research
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Queen's Economics Department working paper
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International journal of forecasting
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Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
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Omega : the international journal of management science
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Clusters and regional development : critical reflections and explorations
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Conjoint measurement : methods and applications ; with 91 tables
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
2
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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3
LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
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4
Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Akaah, Ishmael P.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 11-18
Persistent link: https://www.econbiz.de/10001062772
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5
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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6
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
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7
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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8
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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