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~isPartOf:"International journal of business innovation and research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
~subject:"Market research"
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International journal of business innovation and research
Journal of marketing research : JMR
Journal of retailing and consumer services
7
Journal of food products marketing
6
Journal of international consumer marketing
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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International journal of sport management and marketing : IJSMM
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Conjoint measurement : methods and applications
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Conjoint measurement : methods and applications ; with 91 tables
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Fundamentals of marketing research ; Vol. 5
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Fundamentals of marketing research ; Vol. 6
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International journal of business information systems : IJBIS
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of leisure and tourism marketing : IJLTM
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International journal of logistics economics and globalisation
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Reihe Quantitative Ökonomie : Ökon
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Technological forecasting & social change : an international journal
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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An analsis of consumer preferences and segmentation for mobile phone service providers in India : a multivariate approach
Mishra, Sita
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011545411
Saved in:
2
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
3
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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4
LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
Saved in:
5
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
6
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
Saved in:
7
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
8
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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