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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
~subject:"purchase intention"
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Comparative advertising
purchase intention
Advertising effects
33
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Advertising
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Consumer behaviour
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International journal of comparative management
Journal of international consumer marketing
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Global business review
4
Journal of business research : JBR
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Journal of promotion management : JPM
4
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence
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Journal of accounting & management information systems : JAMIS
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of euromarketing
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Journal of global marketing
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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CESifo Working Paper Series
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Forum for health economics & policy : an evolving collection of symposia on important health care issues
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
4
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
5
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
6
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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