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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Market research"
~subject:"United States"
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Market research
United States
Consumer behaviour
1,044
Konsumentenverhalten
1,044
Brand management
106
Markenführung
106
Brand image
95
Markenimage
95
Beziehungsmarketing
74
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74
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69
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69
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Kayande, Ujwal
3
Roberts, John H.
3
Stremersch, Stefan
3
Zepeda, Lydia
3
DeSarbo, Wayne
2
Dekimpe, Marnik G.
2
Gill, Tripat
2
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2
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2
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2
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2
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2
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2
Winter, Russell S.
2
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1
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1
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1
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1
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1
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1
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1
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1
Azlan Amran
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1
Borinstein, Andrew
1
Bougie, M.
1
Brandão, Amélia Maria Pinto da Cunha
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International journal of consumer studies
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / National Bureau of Economic Research, Inc.
793
European journal of operational research : EJOR
229
NBER working paper series
203
Journal of marketing research : JMR
188
Journal of consumer research : JCR ; an interdisciplinary bimonthly
170
Research policy : policy, management and economic studies of science, technology and innovation
169
Journal of business research : JBR
166
Computers & operations research : and their applications to problems of world concern ; an international journal
165
American journal of agricultural economics
118
Discussion paper / Centre for Economic Policy Research
118
International journal of market research : JMRS ; the journal of the Market Research Society
109
The American economic review
109
Discussion paper series / IZA
97
Journal of retailing and consumer services
91
SpringerLink / Bücher
88
The review of economics and statistics
86
Psychology & marketing
82
Journal of the Academy of Marketing Science
81
Qualitative market research : an international journal
80
Public choice
76
Technological forecasting & social change : an international journal
73
International journal of production research
68
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
The journal of technology transfer
63
Journal of consumer behaviour : an international research review
62
Journal of fashion marketing and management
58
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
International journal of hospitality management
57
Marketing letters : a journal of research in marketing
57
American economic journal : a journal of the American Economic Association
56
Applied economics
54
CESifo working papers
54
Jahrbuch der Absatz- und Verbrauchsforschung
54
NBER Working Paper
52
Journal of advertising research
51
Journal of marketing management : MM
51
Europäische Hochschulschriften / 5
49
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ECONIS (ZBW)
106
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1
Cross-national consumer
research
using structural topic modelling : consumers' approach-avoidance behaviours
Jung, Minji
;
Lee, Yu Lim
;
Chung, Jae-Eun
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1692-1713
Persistent link: https://www.econbiz.de/10014335590
Saved in:
2
Elderly consumers in marketing
research
: a systematic literature review and directions for future
research
Berg, Hanna
;
Liljedal, Karina T.
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1640-1664
Persistent link: https://www.econbiz.de/10013411956
Saved in:
3
Content marketing
research
: a review and
research
agenda
Bubphapant, Jitpisut
;
Brandão, Amélia Maria Pinto da Cunha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014465627
Saved in:
4
Generation Z's perceptions of a good life beyond consumerism : insights from the United States and Finland
Grénman, Miia
;
Hakala, Ulla
;
Mueller, Barbara
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465727
Saved in:
5
A dynamic segmentation of U.S. women during the COVID-19 pandemic
Ackerman, Joshua M.
;
Borinstein, Andrew
;
Kaji, Joel
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1226-1240
Persistent link: https://www.econbiz.de/10014325929
Saved in:
6
Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
Saved in:
7
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
8
A retrospective review of the first 35 years of the International Journal of
Research
in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
9
The impact of marketing science
research
on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Saved in:
10
With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour
Grimmer, Martin
;
Miles, Morgan P.
- In:
International journal of consumer studies
41
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011685468
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