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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Online-Handel"
~subject:"Viral marketing"
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Online-Handel
Viral marketing
Social Web
114
Social web
114
Consumer behaviour
77
Konsumentenverhalten
77
Internet marketing
43
Online-Marketing
43
Virales Marketing
31
Online retailing
22
Beziehungsmarketing
17
Brand management
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E-commerce
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Electronic Commerce
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Markenführung
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Relationship marketing
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Social media
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Soziales Netzwerk
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social media
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Advertising effects
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Werbewirkung
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Social capital
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Sozialkapital
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Virtual reality
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Virtuelle Realität
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Bibliometrie
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Customer integration
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Emotion
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Social commerce
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Social relations
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Soziale Beziehungen
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Luo, Xin
2
Quintanilla, Claudia
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Amezcua, Bernardo
1
An, Jing
1
Annett-Hitchcock, Kate
1
Bigné Alcañiz, J. Enrique
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Chawla, Yash
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Chen, Chieh-Wen
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Dens, Nathalie
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Esfidani, Mohammad Rahim
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Farzana Quoquab
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Fernandes, Elizabeth
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Guo, Xiaolong
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Güngör, Ayşegül Sağkaya
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International journal of consumer studies
Journal of electronic commerce research : JECR
Journal of business research : JBR
109
Journal of retailing and consumer services
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
International journal of internet marketing and advertising : IJIMA
54
Information systems research : ISR
49
Journal of management information systems : JMIS
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of hospitality management
37
Technological forecasting & social change : an international journal
36
Electronic commerce research
35
Journal of marketing communications
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Tourism management : research, policies, practice
31
International journal of electronic marketing and retailing : IJEMR
30
International journal of business information systems : IJBIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
24
Journal of internet commerce
24
Journal of marketing
24
International journal of contemporary hospitality management
22
Psychology & marketing
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of electronic commerce : IJEC
21
Journal of hospitality marketing & management
21
The journal of product & brand management
20
Journal of marketing management : MM
19
Journal of travel and tourism marketing
17
Journal of the Academy of Marketing Science
16
Electronic commerce research and applications
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
SpringerLink / Bücher
15
Electronic markets : the international journal on networked business
14
International journal of technology marketing : IJTMkt
14
Journal of advertising research
14
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ECONIS (ZBW)
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1
A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531625
Saved in:
2
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
3
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
4
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
5
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
6
Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
7
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
8
Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
Saved in:
9
Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
Saved in:
10
How to identify product defects and segment consumer groups on an online auto forum
Sun, Bing
;
Mao, Hongying
;
Yin, Chengshun
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2270-2287
Persistent link: https://www.econbiz.de/10013412139
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