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~isPartOf:"International journal of consumer studies"
~isPartOf:"Working paper"
~subject:"Konsumentenverhalten"
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Search: subject:"Werbewirkung"
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Konsumentenverhalten
Advertising effects
26
Werbewirkung
26
Advertising
18
Werbung
18
Consumer behaviour
17
Children
7
Kinder
7
Brand management
6
Internet marketing
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6
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Television advertising
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purchase intentions
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Aitken, Robert
2
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Thyne, Maree
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2
Aparicio-Valverde, Mireia
1
Aytimur, Hilal
1
Balázs, Katalin
1
Bene, Ágnes
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1
Koštiál, Kamil
1
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1
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Ljepava, Nikolina
1
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1
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1
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International journal of consumer studies
Working paper
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
17
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
Saved in:
3
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
5
Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang
;
Lin, Yanqing
;
Li, Hongxiu
;
Huo, Jiale
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10014246604
Saved in:
6
When transparency pays off : enticing sceptical consumers with two-sided advertising
Hernandez, José Mauro da Costa
;
Costa Filho, Murilo …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
Saved in:
7
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
8
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
9
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
10
Vulnerable odler consumers : new persuasion knowledge achievement measure
Balázs, Katalin
;
Bene, Ágnes
;
Hidegkuti, István
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 706-713
Persistent link: https://www.econbiz.de/10011823471
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