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~isPartOf:"International journal of consumer studies"
~subject:"Children"
~subject:"Virales Marketing"
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Search: subject_exact:"Social network services"
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Children
Virales Marketing
Social Web
49
Social web
49
Consumer behaviour
39
Konsumentenverhalten
39
Internet marketing
18
Online-Marketing
18
Viral marketing
13
social media
10
Brand management
9
Markenführung
9
Beziehungsmarketing
6
Online retailing
6
Online-Handel
6
Relationship marketing
6
Brand image
5
E-commerce
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Electronic Commerce
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Bibliometrics
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Bibliometrie
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Emotion
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Social network
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Soziales Netzwerk
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Virtual reality
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Virtuelle Realität
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social commerce
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Advertising effects
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consumer behaviour
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social capital
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social media influencers
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Quintanilla, Claudia
2
Amezcua, Bernardo
1
Annett-Hitchcock, Kate
1
Baxter, Stacey
1
Chawla, Yash
1
Cortez, Paulo
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Fernandes, Elizabeth
1
Güngör, Ayşegül Sağkaya
1
Hien Thu Bui
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Hook, Margurite
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Kamboj, Shampy
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Koštiál, Kamil
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Lin, Meng-Hsien
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Moro, Sérgio
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Patil, Ashutosh
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Peña, Alicia de la
1
Pfeuffer, Alexander
1
Phua, Joe
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Pinho, José Carlos
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Sharma, Manika
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Çadırcı, Tuğçe Ozansoy
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International journal of consumer studies
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Young consumers : insight and ideas for responsible marketers
14
Business horizons
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
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ECONIS (ZBW)
15
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1
A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531625
Saved in:
2
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
3
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
4
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
5
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
6
One-click at a time : empowering mothers for their adolescent children's educational expenditures through social media usage
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1112-1125
Persistent link: https://www.econbiz.de/10014250709
Saved in:
7
Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
Saved in:
8
Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
Saved in:
9
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
10
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
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