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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriften zum innovativen Marketing"
~isPartOf:"Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
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Search: subject:"Kundenbindung"
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Kundenbindung
38
Customer retention
22
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
16
Konsumentenverhalten
16
Customer loyalty
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenimage
5
Brand image
4
Gambling
4
Glücksspiel
4
Hotel industry
4
Hotellerie
4
Verbraucherzufriedenheit
4
Brand management
3
Deutschland
3
Internet marketing
3
Lieferantenmanagement
3
Loyalty
3
Markenführung
3
Markentreue
3
Online-Marketing
3
Supplier relationship management
3
Unternehmenserfolg
3
Beziehungsmanagement
2
Brand
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Brand loyalty
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Customer value
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Dienstleistung
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Dienstleistungsqualität
2
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Germany
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Hotel management
2
Kategorienmanagement
2
Konsumgütermarkt
2
Kraftfahrzeugindustrie
2
Kundenanalyse
2
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16
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Bauer, Hans H.
5
Homburg, Christian
4
Wong, IpKin Anthony
3
Cornelsen, Jens
2
Deyle, Hanno-G.
2
Giering, Annette
2
Goerdt, Thomas
2
Huber, Frank
2
Kebbel, Phoebe
2
Prentice, Catherine
2
Afaq, Anam
1
Aksoy, Lerzan
1
Audhesh, Paswan K.
1
Autry, Chad W.
1
Bowen, John T.
1
Brodie, Roderick J.
1
Buoye, Alexander
1
Chang, Wen
1
Chen McCain, Shiang-Lih
1
Chu, Rongwei
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Coussement, Kristof
1
De Bock, Koen W.
1
Dinca, Alexandra
1
Eisingerich, Andreas B
1
Elmas, Özcan
1
Evanschitzky, Heiner
1
Frey, Carsten
1
Gaur, Loveleen
1
Gligor, David M.
1
Golob, Urša
1
Gonc̦alves, Helena Martins
1
Hammerschmidt, Maik
1
Hentschel, Frederike
1
Hollebeek, Linda
1
Huang, Zixuan
1
Hultman, Magnus
1
Ilic, Ana
1
Juric, Biljana
1
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International journal of contemporary hospitality management
Journal of business research : JBR
Schriften zum innovativen Marketing
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
SpringerLink / Bücher
92
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of retailing and consumer services
21
Research
16
Springer eBook Collection
16
Hamburger Schriften zur Marketingforschung
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Schriftenreihe Schwerpunkt Marketing
10
Munich Business School Working Paper
9
Psychology & marketing
9
Gabler Research
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Wirtschaftswissenschaft
7
Harvard-Business-Manager : das Wissen der Besten
6
Kundenmanagement & Electronic Commerce
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Schriftenreihe Studien zum Konsumentenverhalten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Berichte aus der Betriebswirtschaft
5
Cogent business & management
5
Die Bank
5
Diskussionspapier
5
Exploring the rise of fandom in contemporary consumer culture
5
Innovatives Markenmanagement
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
Reihe: Marketing : MAR
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
5
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
13
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1
Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao
;
Shi, Da
;
Huang, Zixuan
;
Chang, Wen
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
Saved in:
2
Social CRM : linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
Afaq, Anam
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 992-1009
Persistent link: https://www.econbiz.de/10013546105
Saved in:
3
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
4
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
5
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
6
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
7
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
8
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
9
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
10
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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