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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Services marketing quarterly"
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Search: subject:"Kundenmanagement"
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Subject
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Beziehungsmarketing
384
Relationship marketing
384
Consumer behaviour
185
Konsumentenverhalten
185
Customer satisfaction
136
Kundenzufriedenheit
136
Dienstleistungsqualität
123
Service quality
123
Brand management
54
Markenführung
54
Hotel industry
42
Hotellerie
42
Customer integration
41
Kundenintegration
41
Brand image
40
Markenimage
40
Marketing management
36
Marketingmanagement
36
Social Web
36
Social web
36
Lieferantenmanagement
34
Supplier relationship management
34
Brand
30
Confidence
30
Markenartikel
30
Vertrauen
30
Betriebliche Wertschöpfung
27
Value creation
27
Customer value
26
Kundenwert
26
Internet marketing
25
Online-Marketing
25
Beschwerdemanagement
24
Complaint management
24
Customer service
22
Gastronomie
22
Kundenservice
22
Restaurant industry
22
Viral marketing
22
Virales Marketing
22
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229
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3
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Article
379
Book / Working Paper
5
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Article in journal
383
Aufsatz in Zeitschrift
383
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Case study
2
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2
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Language
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English
384
Author
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Simkin, Lyndon
6
Thaichon, Park
6
Fernandes, Teresa
5
Han, Heesup
5
Prentice, Catherine
5
Dibb, Sally
4
Japutra, Arnold
4
Johnson, Lester W.
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Bilgihan, Anil
3
Greene, Henry
3
Harrigan, Paul
3
Leisen Pollack, Birgit
3
Quach, Sara
3
Rho, Taeseok
3
Shin, Hyunju
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Alnawas, Ibrahim
2
Ashill, Nicholas
2
Babakus, Emin
2
Banerjee, Shubhomoy
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Choi, Beom Joon
2
Coelho, Filipe
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Foroudi, Pantea
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gulas, Charles S.
2
Gupta, Samir
2
Gursoy, Dogan
2
Hajli, Nick
2
Harker, Michael
2
Huang, Songshan
2
Hwang, Jinsoo
2
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Published in...
All
International journal of contemporary hospitality management
Journal of strategic marketing
Services marketing quarterly
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
European journal of marketing : EJM
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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Source
All
ECONIS (ZBW)
384
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1
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384
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
3
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
4
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
5
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
6
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
7
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
8
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
9
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
10
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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