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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Word of mouth"
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Viral marketing
81
Virales Marketing
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Consumer behaviour
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Law, Chun Hung Roberts
4
Wu, Luorong
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Xie, Karen L.
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Bilgihan, Anil
2
Bradley, Graham L.
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Cobanoglu, Cihan
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International journal of contemporary hospitality management
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
176
Journal of retailing and consumer services
126
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
54
Journal of marketing communications
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Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of advertising research
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European journal of marketing : EJM
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Journal of electronic commerce research : JECR
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Journal of management information systems : JMIS
32
Journal of marketing research : JMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of services marketing
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International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of internet commerce
29
The journal of product & brand management
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International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
Journal of marketing management : MM
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Marketing letters : a journal of research in marketing
25
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
International journal of consumer studies
23
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
84
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1
The impact of self-congruity and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
2
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
3
Tourist-host identity risk : scale development and consequences
Fong, Lawrence Hoc Nang
;
Zhang, Carol Xiaoyue
;
Wang, Ziyou
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1588-1604
Persistent link: https://www.econbiz.de/10014368604
Saved in:
4
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
5
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
6
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
7
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
8
Airbnb experiences : travelers' purchase behavior and word-of-mouth
Purohit, Sonal
;
Arora, Rakhi
;
Nunkoo, Robin
;
Goolaup, …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1569-1587
Persistent link: https://www.econbiz.de/10014368602
Saved in:
9
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
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10
Examining sojourners as visual influencers in VFR (visiting friends and relatives) tourism : a rhetorical analysis of user-generated images
Bakri, Marlini
;
Krisjanous, Jayne
;
Richard, James E.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1685-1706
Persistent link: https://www.econbiz.de/10014384377
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