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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Corporate reputation
83
Firmenimage
83
Brand management
41
Markenführung
41
Brand architecture
28
Markenarchitektur
28
Corporate culture
24
Unternehmenskultur
24
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
15
Corporate Social Responsibility
15
Corporate social responsibility
15
Markenimage
15
Marketing management
10
Marketingmanagement
10
Hotel industry
8
Hotellerie
8
Public relations
8
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Öffentlichkeitsarbeit
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Corporate image
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corporate branding
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corporate brand management
5
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HR marketing
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83
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Balmer, John M. T.
6
Urde, Mats
3
Abratt, Russell
2
Greyser, Stephen A.
2
Karaosmanoglu, Elif
2
Liang, Sai
2
Melewar, T. C.
2
Merrilees, Bill
2
Miller, Dale
2
Papasolomou, Ioanna
2
Podnar, Klement
2
Powell, Shaun
2
Rekom, Johan van
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Sarstedt, Marko
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russel
1
Bajde, Domen
1
Balikçioglu, Sevgi
1
Balmer, John M.T.
1
Bang, Nguyen
1
Bargenda, Angela
1
Beckmann, Suzanna C.
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Berenguer Contrí, Gloria
1
Berens, Guido A. J. M.
1
Bick, Geoff
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1
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1
Brexendorf, Tim O.
1
Brown, Tom J.
1
Burghausen, Mario
1
Burmann, Christoph
1
Busch, Paul S.
1
Büttner, Marion
1
Caruana, Albert
1
Carvalho, Leonor Vacas de
1
Chang, Kuo-chien
1
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International journal of contemporary hospitality management
The journal of brand management : an international journal
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
Corporate communications : an international journal
51
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
Corporate reputation review
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Cogent business & management
15
Journal of communication management : an international journal
15
Business & society
14
Journal of business ethics : JBE
14
Psychology & marketing
13
The Academy of Management review : AMR
13
Harvard-Business-Manager : das Wissen der Besten
12
Journal of strategic marketing
12
Qualitative market research : an international journal
12
The journal of applied business research
12
International journal of retail & distribution management
11
Journal of marketing management : MM
11
Strategic management journal
11
The international journal of bank marketing : IJBM
11
The service industries journal
11
Administrative Sciences : open access journal
10
Australasian marketing journal
10
British journal of management : BJM
10
Economic research
10
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ECONIS (ZBW)
83
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83
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
Effects of reputation on guest satisfaction : from the perspective of two-sided reviews on Airbnb
Ye, Qiang
;
Liang, Sai
;
Wei, Zaiyan
;
Law, Chun Hung Roberts
- In:
International journal of contemporary hospitality management
35
(
2023
)
10
,
pp. 3718-3736
Persistent link: https://www.econbiz.de/10014334345
Saved in:
3
Can inconsistent media coverage increase hotel survival? : the bright side of controversy
Yuan, Kai-Qi
;
Li, Hui
;
Liang, Sai
;
Chen, Qian-Xia
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 951-972
Persistent link: https://www.econbiz.de/10013546100
Saved in:
4
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
5
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
6
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
7
How do consumers engage with proactive service robots? : the roles of interaction orientation and corporate reputation
Li, Dongmei
;
Liu, Canmian
;
Xie, Lishan
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 3962-3981
Persistent link: https://www.econbiz.de/10013413253
Saved in:
8
Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling
;
Chen, Kuan-Ying
;
Wang, Lan-Hsun
;
Yeh, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
Saved in:
9
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Isiksal, Didem Gamze
;
Karaosmanoglu, Elif
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 629-644
Persistent link: https://www.econbiz.de/10012304011
Saved in:
10
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
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