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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of consumer marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
8
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Brand image
5
Markenimage
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4
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4
Self-congruity
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Aggarwal, Praveen
1
Astakhova, Marina
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International journal of contemporary hospitality management
The journal of consumer marketing
Journal of business research : JBR
21
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
10
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
5
Psychology & marketing
5
International journal of sports marketing & sponsorship
4
Journal of retailing
4
Journal of strategic marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
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Tourism management perspectives : TMP
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Tourism review
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Australasian marketing journal
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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Human resource management
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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International review on public and non-profit marketing
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Journal of career development
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
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1
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-
congruity
in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
2
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
3
Heuristic evaluation of healthy menus : examining the effect of brand image
congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
4
Shaping and enhancing airport lounge experiences : the application of brand personality and image
congruity
theories
Lee, Sanghyeop
;
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Han, Heesup
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2901-2920
Persistent link: https://www.econbiz.de/10011799935
Saved in:
5
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
6
Narcissistic consumers in retail settings
Naderi, Iman
;
Paswan, Audhesh K.
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 376-386
Persistent link: https://www.econbiz.de/10011553772
Saved in:
7
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
8
Multiple reference effects on restaurant evaluations : a cross-cultural study
Kim, Soyeon
;
Chung, Jae-eun
;
Suh, Yong Gu
- In:
International journal of contemporary hospitality management
28
(
2016
)
7
,
pp. 1441-1466
Persistent link: https://www.econbiz.de/10011596227
Saved in:
9
Others' environmental concern as a social determinant of green buying
Bertrandias, Laurent
;
Elgaaied-Gambier, Leila
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 417-429
Persistent link: https://www.econbiz.de/10010459822
Saved in:
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