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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
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| 3 applied filters
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Subject
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Relationship marketing
Brand management
439
Markenführung
439
Consumer behaviour
427
Konsumentenverhalten
426
Brand image
316
Markenimage
316
Beziehungsmarketing
231
Brand
211
Markenartikel
208
Hotel industry
185
Hotellerie
185
Customer satisfaction
103
Kundenzufriedenheit
103
Hospitality industry
99
Dienstleistungsqualität
98
Gastgewerbe
98
Service quality
98
Social Web
79
Social web
79
Corporate Social Responsibility
68
Corporate social responsibility
68
Internet marketing
63
Online-Marketing
63
Gastronomie
62
Restaurant industry
62
Human Resource Management
61
Personalmanagement
61
Emotion
60
Tourism industry
60
Tourismuswirtschaft
60
Marketing management
55
Marketingmanagement
54
Arbeitszufriedenheit
53
Job satisfaction
53
Arbeitsverhalten
52
Work behaviour
52
USA
51
Tourism
50
Tourism employees
50
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230
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231
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231
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1
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English
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Guzman, Francisco
6
Han, Heesup
5
Bilgihan, Anil
3
Fetscherin, Marc
3
Luu Trong Tuan
3
Veloutsou, Cleopatra
3
Alnawas, Ibrahim
2
Broyles, S. Allen
2
Coelho, Filipe
2
Gursoy, Dogan
2
Huang, Songshan
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Kandampully, Jay
2
Kennedy, Eric
2
Kim, Seongseop
2
Kim, Soyeon
2
King, Ceridwyn
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Lee, Jin-soo
2
Leingpibul, Thaweephan
2
Li, Yaoqi
2
Lo, Ada S.
2
Mattila, Anna
2
Odoom, Raphael
2
Raab, Carola
2
Rahimi, Roya
2
Rubio Benito, Natalia
2
Tanford, Sarah
2
Vera, Jorge
2
Wallace, Elaine
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Abbott, JéAnna Lanza
1
Abratt, Russell
1
Abu Farha, Allam K.
1
Afaq, Anam
1
Aguilar-Rojas, Oscar
1
Al Khateeb, Amr
1
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Published in...
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International journal of contemporary hospitality management
The journal of product & brand management
Journal of business research : JBR
626
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
98
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
231
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1
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10
of
231
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date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
A reflection of greenwashing practices in the hospitality industry : a scoping review
Majeed, Salman
;
Kim, Woo Gon
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 1125-1146
Persistent link: https://www.econbiz.de/10013546116
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
Knowing how satisfied/dissatisfied is far from enough : a comprehensive customer satisfaction analysis framework based on hybrid text mining techniques
Yang, Tong
;
Wu, Jie
;
Zhang, Junming
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 873-892
Persistent link: https://www.econbiz.de/10014483793
Saved in:
7
"Going the extra mile" : an integrative model of customer delight
Kim, Soyeon
;
Kim, Mi Ran
;
Choi, Laee
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1193-1212
Persistent link: https://www.econbiz.de/10014483819
Saved in:
8
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
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