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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Relationship marketing"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
Viral marketing
45
Virales Marketing
45
Consumer behaviour
29
Konsumentenverhalten
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Internet marketing
19
Online-Marketing
19
Social Web
16
Social web
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Bilgihan, Anil
1
Bradley, Graham L.
1
Cairncross, Grant
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Castillo-Manzano, José Ignacio
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Castro Nuño, Mercedes
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Chang, Chun-Ming
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Cobanoglu, Cihan
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González-Rodríguez, M. Rosario
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Huang, Songshan
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Martínez-Torres, Rocio
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Omran, Behzad Abound
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Pozo-Barajas, Rafael
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Qu, Hua
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Raab, Carola
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Tang, Jason
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Toral, Sergio
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Wang, Xuequn
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Wang, Yichuan
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International journal of contemporary hospitality management
Journal of retailing and consumer services
45
Journal of business research : JBR
25
Journal of hospitality marketing & management
16
International journal of hospitality management
12
The journal of services marketing
11
Journal of service research : JSR
10
The journal of product & brand management
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
Psychology & marketing
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of strategic marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of brand management : an international journal
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The TQM journal : the international review of organizational improvement
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
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1
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
2
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
3
What have hosts overlooked for improving stay experience in accommodation-sharing? : empirical evidence from Airbnb customer reviews
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Zhang, Minhao
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 765-784
Persistent link: https://www.econbiz.de/10013546079
Saved in:
4
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
5
Indirect customer-to-customer interactions and experiential value : examining solo and social diners
Han, Wenjia
;
Jiang, Wen
;
Tang, Jason
;
Raab, Carola
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1668-1691
Persistent link: https://www.econbiz.de/10013412075
Saved in:
6
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
7
The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua
;
Chang, Chun-Ming
- In:
International journal of contemporary hospitality management
28
(
2016
)
5
,
pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
Saved in:
8
Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness
González-Rodríguez, M. Rosario
;
Martínez-Torres, Rocio
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011641625
Saved in:
9
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
Saved in:
10
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley A.
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
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