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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
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Search: subject_exact:"Online community"
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Online-Marketing
Social Web
188
Social web
188
Internet marketing
65
Consumer behaviour
52
Konsumentenverhalten
52
Social network
47
Soziales Netzwerk
47
social media
36
Viral marketing
30
Virales Marketing
30
Online retailing
28
Online-Handel
28
E-commerce
22
Electronic Commerce
22
Web 2.0 technologies
21
Web 2.0-Technologien
21
Social Media
19
Internet
17
Knowledge management
16
Wissensmanagement
16
social networks
16
Beziehungsmarketing
15
Digital platform
15
Digitale Plattform
15
Relationship marketing
15
Knowledge transfer
13
Wissenstransfer
13
Social relations
11
Soziale Beziehungen
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Experiment
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Advertising
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Brand management
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Innovation adoption
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Innovationsakzeptanz
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Markenführung
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65
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Bapna, Ravi
3
Papagiannidis, Savvas
3
Burtch, Gordon
2
Hosanagar, Kartik
2
Nair, Harikesh
2
Ofek, Elie
2
Agarwal, Bhawna
1
Agarwal, Ritu
1
Ahmad, Rizal
1
Akula, Vasudeva
1
Antoniadis, Ioannis
1
Argyris, Young Anna
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Arora, Taanika
1
Au, Cheuk Hang
1
Aydin, Gökhan
1
Babar, Yash
1
Bar-Gill, Sagit
1
Behr, Hartmut
1
Bisson, Christophe
1
Bolloju, Narasimha
1
Bäck, Asta
1
Calin, Mihai
1
Chamorro, Antonio
1
Chang, Jason Oliver
1
Charron, Jean-Philippe
1
Chaves, Marcirio Silveira
1
Chen, Weiping
1
Ching Seng Yap
1
Chintagunta, Pradeep K.
1
Chiu, Yi-Chieh
1
Decarolis, Francesco
1
Dellarocas, Chrysanthos
1
Fainmesser, Italy P.
1
Fang, Limin
1
Fogel, Joshua
1
Fraga, Marcelo Silva de
1
Gao, Guodong
1
Ghalamkari, Afsoon
1
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1
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of organizational computing and electronic commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
186
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
59
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Cogent business & management
39
Journal of internet commerce
39
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
SpringerLink / Bücher
32
Springer eBook Collection
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Journal of promotion management : JPM
22
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ECONIS (ZBW)
65
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1
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
2
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
3
How does an enterprise use social media posts to acquire online social capital? : a measurement perspective based on WeChat users' digital footprints
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
3/4
,
pp. 175-195
Persistent link: https://www.econbiz.de/10014322400
Saved in:
4
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
5
Spillovers from online engagement : how a newspaper subscriber's activation of digital paywall access affects her retention and subscription revenue
Pattabhiramaiah, Adithya
;
Overby, Eric
;
Xu, Lizhen
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3528-3548
Persistent link: https://www.econbiz.de/10013368690
Saved in:
6
The bright and dark of consumers’ online brand defending behaviors : exploring their enablers, realization, and impacts
Au, Cheuk Hang
;
Ho, Kevin K. W.
;
Law, Kris M. Y.
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
3
,
pp. 171-191
Persistent link: https://www.econbiz.de/10012804369
Saved in:
7
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
8
The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit
;
Inbar, Yael
;
Reichman, Shachar
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
Saved in:
9
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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