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~isPartOf:"International journal of electronic business"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Internet marketing
221
Online-Marketing
221
Consumer behaviour
212
Konsumentenverhalten
212
Social Web
168
Social web
168
E-commerce
138
Electronic Commerce
138
Online retailing
96
Online-Handel
96
Beziehungsmarketing
62
Brand management
62
Markenführung
62
Relationship marketing
62
Viral marketing
57
Virales Marketing
57
social media
57
Advertising effects
55
Werbewirkung
55
Website
49
Brand image
44
Internet
44
Markenimage
44
Advertising
43
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43
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36
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36
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Marketingmanagement
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25
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25
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KMU
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SME
23
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19
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437
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14
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6
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437
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Assimakopoulos, Costas
4
Fortin, David R.
4
Jiang, Pingjun
4
Rita, Paulo
4
Boutsouki, Christina
3
Erkan, Ismail
3
Head, Milena
3
Jansen, Bernard J.
3
Lu, Min
3
Moschis, George P.
3
Pentina, Iryna
3
Ruiz Mafe, Carla
3
Sanz Blas, Silvia
3
Tu, Yanbin
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Akroush, Mamoun N.
2
Aldás-Manzano, Joaquín
2
Antoniadis, Ioannis
2
Ballantine, Paul W.
2
Bao, Tong
2
Bouwman, Harry
2
Brandtweiner, Roman
2
Cui, Xiling
2
Currás-Pérez, Rafael
2
Dangi, Hamendra Kumar
2
Detlor, Brian
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Giraldi, Janaina de Moura Engracia
2
Gong, Wen
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Hayes, James
2
Heinonen, Kristina
2
Kiran, Ravi
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
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International journal of electronic business
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
908
Journal of retailing and consumer services
716
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
Information systems research : ISR
323
Management science : journal of the Institute for Operations Research and the Management Sciences
321
Electronic commerce research
318
International journal of business information systems : IJBIS
313
Journal of internet commerce
262
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
229
Journal of management information systems : JMIS
227
International journal of hospitality management
224
Tourism management : research, policies, practice
224
Industrial marketing management : the international journal for industrial and high-tech firms
222
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Psychology & marketing
192
Journal of advertising research
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Information economics and policy : IEP
172
Business horizons
169
International journal of production research
169
Management information systems : mis quarterly
168
European journal of operational research : EJOR
167
International journal of production economics
167
Cogent business & management
161
Finance research letters
160
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
159
Journal of marketing communications
158
Electronic markets : the international journal on networked business
155
Journal of travel and tourism marketing
152
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ECONIS (ZBW)
437
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
3
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
6
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
7
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
8
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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