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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Beziehungsmarketing"
~subject:"Online retailing"
~subject:"Soziales Netzwerk"
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Beziehungsmarketing
Online retailing
Soziales Netzwerk
Social Web
65
Social web
65
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Online-Handel
16
E-commerce
11
Electronic Commerce
11
Relationship marketing
10
Viral marketing
9
Virales Marketing
9
Website
8
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7
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5
Data Mining
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social media
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social networks
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Advertising effects
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Empirische Methode
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Internet
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social commerce
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social network sites
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Gammoh, Bashar S.
2
Liang, Ting-Peng
2
Turban, Efraim
2
Ahn, Joongho
1
Akkan, Can
1
Al-Hasan, Abrar
1
Baek, Hyunmi
1
Barrot, Christian
1
Bekkerman, Ron
1
Benbunan-Fich, Raquel
1
Chen, Lei
1
Choi, Youngseok
1
Civelek, Ismail
1
Cuthbertson, Richard
1
Dai, Qizhi
1
Demmers, Joris
1
Dens, Nathalie
1
Dolen, Willemijn M. van
1
Egger, Marc
1
Fang, Jiaming
1
Fischbach, Kai
1
Garnefeld, Ina
1
Gensler, Sonja
1
Greiner, Martina E.
1
Guo, Xitong
1
Gutiérrez-Leefmans, Manuela
1
Ho, Yi-ting
1
Holland, Christopher P.
1
Holsing, Christian
1
Huang, Liqiang
1
Iseke, Anja
1
Jiang, Ling
1
Jiménez, Fernando R.
1
Kagan, Saar
1
Kocas, Cenk
1
Koufaris, Marios
1
Krebs, Alexander
1
Lappas, Theodoros
1
Lee, Eun Jung
1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
175
Journal of retailing and consumer services
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Technological forecasting & social change : an international journal
81
International journal of internet marketing and advertising : IJIMA
54
Journal of management information systems : JMIS
52
Information systems research : ISR
50
Electronic commerce research
41
Industrial marketing management : the international journal for industrial and high-tech firms
41
International journal of business information systems : IJBIS
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
International journal of hospitality management
40
The journal of product & brand management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of internet commerce
35
SpringerLink / Bücher
34
International journal of electronic marketing and retailing : IJEMR
33
Journal of electronic commerce research : JECR
30
Journal of marketing communications
28
Journal of strategic marketing
28
Business horizons
27
Journal of marketing
26
Tourism management : research, policies, practice
26
Cogent business & management
25
Management information systems : mis quarterly
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Marketing intelligence & planning
24
Electronic commerce research and applications
23
The journal of brand management : an international journal
23
Journal of hospitality marketing & management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Asia Pacific journal of marketing and logistics
21
International journal of contemporary hospitality management
21
Journal of organizational computing and electronic commerce
20
Journal of promotion management : innovations in planning and applied research
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
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ECONIS (ZBW)
30
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1
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
2
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
3
Online social stock picking : an empirical examination
Al-Hasan, Abrar
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 66-97
Persistent link: https://www.econbiz.de/10011848496
Saved in:
4
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
5
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
6
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
7
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
8
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
9
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
10
The role of the sense of community in the sustainability of social nework sites
Mamonov, Stanislav
;
Koufaris, Marios
;
Benbunan-Fich, Raquel
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10011550935
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