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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Online-Handel
Social Web
65
Social web
65
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Online retailing
16
E-commerce
11
Electronic Commerce
11
Relationship marketing
10
Viral marketing
9
Virales Marketing
9
Website
8
Social network
7
Soziales Netzwerk
7
Digital platform
6
Digitale Plattform
6
Brand management
5
Data Mining
5
Data mining
5
Markenführung
5
Social relations
5
Soziale Beziehungen
5
social media
5
social networks
5
Advertising effects
4
Brand image
4
Confidence
4
Data protection
4
Datenschutz
4
Empirical method
4
Empirische Methode
4
Internet
4
Markenimage
4
Vertrauen
4
Werbewirkung
4
social commerce
4
social network sites
4
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25
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Aufsatz in Zeitschrift
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25
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English
25
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Gammoh, Bashar S.
2
Liang, Ting-Peng
2
Turban, Efraim
2
Ahn, Joongho
1
Akkan, Can
1
Baek, Hyunmi
1
Bekkerman, Ron
1
Chen, Lei
1
Choi, Youngseok
1
Civelek, Ismail
1
Cuthbertson, Richard
1
Dai, Qizhi
1
Demmers, Joris
1
Dens, Nathalie
1
Dolen, Willemijn M. van
1
Egger, Marc
1
Fang, Jiaming
1
Fischbach, Kai
1
Garnefeld, Ina
1
Gensler, Sonja
1
Greiner, Martina E.
1
Guo, Xitong
1
Gutiérrez-Leefmans, Manuela
1
Ho, Yi-ting
1
Holland, Christopher P.
1
Holsing, Christian
1
Huang, Liqiang
1
Iseke, Anja
1
Jiang, Ling
1
Jiménez, Fernando R.
1
Kagan, Saar
1
Kocas, Cenk
1
Krebs, Alexander
1
Lee, Eun Jung
1
Li, Mengxiang
1
Li, Yu-wen
1
Liu, Xiaoxiao
1
Liu, Yipeng
1
Mallin, Michael
1
Marston, Sean R.
1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
128
Journal of retailing and consumer services
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of internet marketing and advertising : IJIMA
42
Technological forecasting & social change : an international journal
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The journal of product & brand management
35
Information systems research : ISR
33
Journal of management information systems : JMIS
32
International journal of electronic marketing and retailing : IJEMR
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
International journal of hospitality management
30
Journal of internet commerce
29
Electronic commerce research
28
Journal of strategic marketing
27
International journal of business information systems : IJBIS
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
22
Marketing intelligence & planning
22
Business horizons
20
Journal of marketing
20
Journal of marketing communications
20
The journal of brand management : an international journal
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of hospitality marketing & management
18
Tourism management : research, policies, practice
18
International journal of contemporary hospitality management
17
The journal of services marketing
17
Cogent business & management
16
Journal of the Academy of Marketing Science
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Journal of service management
15
Psychology & marketing
15
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
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ECONIS (ZBW)
25
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1
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
2
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
3
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
4
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
5
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
6
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
7
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
8
The impact of individual and organizational reputation on physicians' appointments online
Liu, Xiaoxiao
;
Guo, Xitong
;
Wu, Hong
;
Wu, Tianshi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011550946
Saved in:
9
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
10
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
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