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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketingmanagement"
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Marketingmanagement
Internet marketing
176
Online-Marketing
175
Consumer behaviour
164
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164
Social Web
112
Social web
112
E-commerce
98
Electronic Commerce
98
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89
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89
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84
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84
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56
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56
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International journal of electronic customer relationship management : IJECRM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
44
SpringerLink / Bücher
34
International journal of internet marketing and advertising : IJIMA
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Springer eBook Collection
18
Journal of marketing communications
17
The journal of business & industrial marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of marketing
12
International journal of technology marketing : IJTMkt
11
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
European journal of marketing : EJM
7
European research studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Springer eBook Collection / Business and Economics
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Premier reference source
6
The marketing review
6
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
6
Asia Pacific journal of marketing and logistics
5
Customer relationship management in electronic markets
5
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ECONIS (ZBW)
23
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
5
Internet
channel entry : a strategic analysis of mixed channel structures
Yoo, Weon Sang
;
Lee, Eunkyu
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10008905600
Saved in:
6
Converting pirates without cannibalizing purchasers : the impact of digital distribution on physical sales and
Internet
piracy
Danaher, Brett
;
Dhanasobhon, Samita
;
Smith, Michael D.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1138-1151
Persistent link: https://www.econbiz.de/10008821773
Saved in:
7
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
8
Internet
Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
Saved in:
9
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
10
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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