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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
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Einzelhandel
Marketingmanagement
Consumer behaviour
82
Konsumentenverhalten
82
Beziehungsmarketing
77
Relationship marketing
77
E-commerce
72
Electronic Commerce
72
Internet marketing
69
Online-Marketing
69
Social Web
61
Social web
61
Online retailing
43
Online-Handel
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Customer satisfaction
23
Kundenzufriedenheit
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Advertising effects
22
Brand management
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Markenführung
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Viral marketing
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Virales Marketing
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Werbewirkung
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Brand image
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Internet
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Markenimage
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Advertising
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Werbung
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Marketing management
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Service quality
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Retail trade
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Verhoef, Peter C.
3
Agarwal, Amit
1
Arsalan Najmi
1
Arunachalam S
1
Becker, Jan-Michael
1
Bijmolt, Tammo H. A.
1
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Jerath, Kinshuk
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Joia, Luiz Antonio
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1
Kalyanam, Kirthi
1
Kamakura, Wagner A.
1
Kanagaraj, D. Jayaprakash
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Karagür, Zeynep
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Katsonis, Nikolaos
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Laer, Tom van
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Liu, Maggie Wenjing
1
Maier, Erik
1
Mehmood, Syeda Marium
1
Moon, Sangkil
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International journal of electronic customer relationship management : IJECRM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
173
Journal of business research : JBR
96
Journal of retailing
60
SpringerLink / Bücher
55
International journal of electronic marketing and retailing : IJEMR
38
International journal of retail & distribution management
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
International journal of internet marketing and advertising : IJIMA
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of retail and distribution management
29
European journal of operational research : EJOR
28
Springer eBook Collection
28
The international review of retail, distribution and consumer research
27
Journal of internet commerce
25
International journal of production economics
22
Journal of marketing
22
Journal of the Academy of Marketing Science
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of strategic marketing
20
International journal of electronic commerce : IJEC
19
Journal of marketing management : MM
19
Transportation research / E : an international journal
19
Journal of marketing communications
18
Manufacturing & service operations management : M & SOM
18
Information systems research : ISR
17
The journal of business & industrial marketing
17
Business horizons
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Marketing intelligence & planning
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
European journal of marketing : EJM
15
International journal of business information systems : IJBIS
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of technology marketing : IJTMkt
15
Omega : the international journal of management science
15
International journal of production research
14
Journal of payments strategy & systems
14
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ECONIS (ZBW)
27
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1
Marketing analytics using anonymized and fragmented tracking data
Kakatkar, Chinmay
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012016494
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
7
Quality-adjusted price comparison of non-homogeneous products across
Internet
retailers
Kamakura, Wagner A.
;
Moon, Sangkil
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
Saved in:
8
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
9
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
10
Internet
Marketing adoption : factors affecting website sophistication
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10003754370
Saved in:
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