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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
~subject:"Indien"
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Beziehungsmarketing
Indien
Relationship marketing
218
Konsumentenverhalten
80
Consumer behaviour
78
E-commerce
43
Electronic Commerce
43
Customer satisfaction
39
Kundenzufriedenheit
39
Social Web
39
Social web
39
Internet marketing
35
Online-Marketing
35
Online-Handel
25
Online retailing
24
Dienstleistungsqualität
23
customer relationship management
23
Service quality
21
Kundenwert
20
Customer value
19
CRM
18
Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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13
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Vertrauen
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English
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Keramati, Abbas
9
Verhoef, Peter C.
7
Ranjan, Jayanthi
5
Chen, Tser-yieth
4
Madhani, Pankaj M.
4
Sangle, Purnima S.
4
Awasthi, Preety
3
Bhatnagar, Vishal
3
Ganesh, K.
3
Krafft, Manfred
3
Malthouse, Edward C.
3
Muhammad Anshari
3
Nazari-Shirkouhi, Salman
3
Pfeifer, Phillip E.
3
Shankar, Venkatesh
3
Sohn, Changsoo
3
Abdullateef, Aliyu Olayemi
2
Abu-Shanab, Emad
2
Al-nassar, Bilal Ali Yaseen
2
Albadvi, Amir
2
Alhawari, Samer
2
Askari, Narges
2
Aziz, R. Abd El
2
Bacile, Todd J.
2
Bijmolt, Tammo H. A.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Essawi, N. El
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Gupta, Ashish
2
Haenlein, Michael
2
Hajiheydari, Nastaran
2
Hashemi, Novin
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Hsieh, Ming-yuan
2
Kroschke, Mirja
2
Kumar, V.
2
Labrecque, Lauren I.
2
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International journal of electronic customer relationship management : IJECRM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
218
OLC EcoSci
9
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1
The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese
;
Abdolvand, Neda
;
Harandi, Saeedeh Rajaei
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
Saved in:
2
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
Saved in:
3
Determinants of customer satisfaction in Kabul : evidence from the restaurant industry
Hamidy, Hamidullah
;
Walker, Dale
;
Claver, Jimbo H.
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 203-247
Persistent link: https://www.econbiz.de/10014309477
Saved in:
4
Artificial intelligence in the digital customer journey
Araújo, Catarina
;
Gonçalves, Rui
;
Costa, Renato J. …
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 248-271
Persistent link: https://www.econbiz.de/10014309478
Saved in:
5
Towards the analysis of e-CRM practices using an integrated fuzzy approach
Babgohari, Ali Zamani
;
Hamedi, Mahdie
;
Yazdi, …
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 272-293
Persistent link: https://www.econbiz.de/10014309481
Saved in:
6
Enhancement of touchpoint interactions on customer experience management in the banking sector
Sivakumar, R.
;
Ganeshkumar C.
- In:
International journal of electronic customer …
13
(
2022
)
4
,
pp. 314-341
Persistent link: https://www.econbiz.de/10014309487
Saved in:
7
The role of customer experience in the formation of customer engagement in the retail banking industry : mediation and moderation analysis
Chepur, Jyothi
;
Bellamkonda, Raja Shekhar
- In:
International journal of electronic customer …
13
(
2022
)
4
,
pp. 357-387
Persistent link: https://www.econbiz.de/10014309491
Saved in:
8
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
9
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
10
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
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