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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
250
Relationship marketing
241
Konsumentenverhalten
111
Consumer behaviour
109
Brand management
83
Markenführung
83
Brand image
69
Markenimage
69
Brand
61
Markenartikel
61
Customer satisfaction
46
Kundenzufriedenheit
46
E-commerce
38
Electronic Commerce
38
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33
Social web
33
Dienstleistungsqualität
23
customer relationship management
23
Brand loyalty
22
Service quality
21
Internet marketing
18
Online-Marketing
18
CRM
17
Emotion
17
Markentreue
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Marketing management
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Marketingmanagement
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Online-Handel
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Data Mining
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Online retailing
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English
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Keramati, Abbas
9
Ranjan, Jayanthi
5
Chen, Tser-yieth
4
Madhani, Pankaj M.
4
Sangle, Purnima S.
4
Awasthi, Preety
3
Bhatnagar, Vishal
3
Fetscherin, Marc
3
Ganesh, K.
3
Gil Saura, Irene
3
Muhammad Anshari
3
Nazari-Shirkouhi, Salman
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Sohn, Changsoo
3
Šerić, Maja
3
Abdullateef, Aliyu Olayemi
2
Abu-Shanab, Emad
2
Al-nassar, Bilal Ali Yaseen
2
Albadvi, Amir
2
Alhawari, Samer
2
Askari, Narges
2
Aziz, R. Abd El
2
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Chua, Alton Y. K.
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Essawi, N. El
2
Gupta, Ashish
2
Hajiheydari, Nastaran
2
Hashemi, Novin
2
Hsieh, Ming-yuan
2
Iglesias, Oriol
2
Ind, Nicholas
2
Kaufmann, Hans Rüdiger
2
Lee, Dong-il
2
Lee, Hyejun
2
Loureiro, Sandra Maria Correia
2
Mohammad Nabil Almunawar
2
Mokhtar, Sany Sanuri Mohd
2
Moshki, H.
2
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International journal of electronic customer relationship management : IJECRM
The journal of brand management : an international journal
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
241
OLC EcoSci
9
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
5
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
6
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
7
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
8
The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese
;
Abdolvand, Neda
;
Harandi, Saeedeh Rajaei
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
Saved in:
9
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
10
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
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