//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of technology marketing : IJTMkt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web 2.0"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
120
Social web
120
Internet marketing
70
Online-Marketing
70
Consumer behaviour
68
Konsumentenverhalten
68
social media
36
Viral marketing
28
Virales Marketing
28
Beziehungsmarketing
27
Relationship marketing
27
Online retailing
23
Online-Handel
23
E-commerce
21
Electronic Commerce
21
Brand management
16
Markenführung
16
Confidence
14
Vertrauen
14
Brand image
12
Markenimage
12
Customer integration
11
Internet
11
Kundenintegration
11
Innovation management
10
Innovationsmanagement
10
Facebook
9
social media marketing
9
trust
9
Social network
7
Soziales Netzwerk
7
consumer behaviour
7
Brand
6
Markenartikel
6
USA
6
Web 2.0 technologies
6
Web 2.0-Technologien
6
e-commerce
6
purchase intention
6
Advertising
5
more ...
less ...
Online availability
All
Undetermined
50
Type of publication
All
Article
117
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
120
Aufsatz in Zeitschrift
120
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Language
All
English
120
Author
All
Melanthiou, Yioula
4
Hazari, Sunil
3
Sethna, Beheruz N.
3
Al Khasawneh, Mohammad Hamdi
2
Al-Adwan, Ahmad Samed
2
Brown, Cheryl O.
2
Donthu, Naveen
2
El Hajjar, Samer
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Lohtia, Ritu
2
Maghraoui, Souad
2
Narayanaswamy, Ravi
2
Papaioannou, Eugenia
2
Roblek, Vasja
2
Stockinger, Hanna
2
Abdelkhaleq, Halley
1
Abedin, Babak
1
Abou-Elgheit, Emad
1
Abu Salhieh, Leen
1
Achlada, Chara
1
Acikgoz, Fulya
1
Ahamed, A. F. M. Jalal
1
Ahmed, Aun
1
Akoijam, Sunildro L. S.
1
Al Mamun, Md.
1
Al Sharaideh, Farah
1
Al Zubi, Rashed
1
Al-Essa, Maha
1
Al-Haddad, Shafiq
1
Alhakimi, Wail
1
Alhorani, Alaa
1
Ali, Omar
1
Alsayyed, Yousef
1
Alturas, Bráulio
1
Alwadhan, Ramzi
1
Amritesh
1
Angell, Ian O.
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
International journal of technology marketing : IJTMkt
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
165
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
Springer eBook Collection
87
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
HMD : Praxis der Wirtschaftsinformatik
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
more ...
less ...
Source
All
ECONIS (ZBW)
120
Showing
1
-
10
of
120
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
4
Understanding consumer adoption and actual usage of digital payment instruments : comparison between Generation Y and Generation Z
Fadhilah, Irfan
;
Aruan, Daniel Tumpal Hamonangan
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10014309995
Saved in:
5
Factors influencing consumer intention to use social commerce
Shoheib, Zaki
;
Shanab, Emad A. Abu
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10014309998
Saved in:
6
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
7
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
8
To buy or not to buy : factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Akoijam, Sunildro L. S.
;
Mazumder, Sultana B. A.
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 294-312
Persistent link: https://www.econbiz.de/10014310042
Saved in:
9
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
10
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->